Life, 1927-11-17 · page 2 of 48
Life — November 17, 1927 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward **advertisement for Corona typewriters**, placed in Life magazine. The page promotes Corona's new portable typewriter line available in six decorative "Duco colors" (a DuPont lacquer finish popular in the 1920s-30s). The ad emphasizes how the colored machines could complement home décor while maintaining typewriter functionality. The flower arrangement atop the typewriter and the text about "atmosphere" and "harmony with your library" reflect period marketing that positioned typewriters as stylish household furnishings, not just office equipment—appealing to writers, students, and affluent home users. The company name and Syracuse address confirm this as authentic period advertising rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CORON nN Si beautiful D x ‘O colors to suit your taste | il ATMOSPHERE has anything to do with the v you think and write—this ga rtable will simply breathe life into the words you type, Cc harmony na can now be in perfect with your library k xu may choose » your boudoir, or the little ne where you write. Y« tre of a study variety of exquisite color com- ons devised to suit people, who love beauty in Hoof our tw experience in this field Seeing is believ Step into the nearest Core nd feast your eyes on these beautiful new models, L C Smith & Corona Typewriters Inc principal cities of the world Established 1903 1 Lavender. Panelledinerystalline ne Light Maroon. Crystalline panels in same color. 3 Channel Blue. Crystalline panels in same color. 4 Mountain Ash Scarlet. Con- trasting in crackle-finish black. 5 Cream Color. Panelled in crys- panels talline rose gold. 6 Bruce Green. Crystalline panels in the same color. aiz1 E, Washington Street, Syracuse, N. Y. Ww '! RITE for our i comicbooks.com