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Life, 1927-10-27 · page 3 of 36

Life — October 27, 1927 — page 3: what you’re looking at

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Life — October 27, 1927 — page 3: Life, 1927-10-27

What you’re looking at

This page combines poetry and satirical advertisement from *Life* magazine (circa 1920s based on typography). **"The Radio Kibitzer"** poem mocks a know-it-all neighbor who offers unsolicited radio repair advice—a reference to early radio technology's novelty and the common frustration of amateur experts. **The main advertisement** for "Frostilla" skin cream uses humor to address a genuine social concern: visible skin imperfections ("Ha-Ha's"—tiny skin fissures). The cartoon shows an exasperated couple where the woman suffers from poor skin condition while a man gestures dismissively. The ad's joke relies on wordplay: transforming the medical term "halitosis" (bad breath, popularized in Listerine ads) into "Ha-Ha"—suggesting the skin condition is laughable/embarrassing. It then promises Frostilla transforms "scraggy, craggy, graty" skin into "smooth and lovely." This reflects 1920s marketing's increasing use of shame and pseudo-scientific language to sell cosmetics.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Radio Kibitzer THERE is one special indoor pest Whom I could slay with fiendish zest; Some I'll sock him on the croc With monkey wrench or span- ner. He is the egg who claims to know | All things about your radio, And when you let him hear your set et, He holds forth in this manner: “Your speaker's sounding rather flat. Why don’t you turn your rheostat ? Your volume’s weak, a new grid leak Would help to make it greater. If I were you I'd look around And try to find a better ground; A copper pipe is just the type But not a radiator. I think you burn your tubes too high. Ihe proper voltage to apply, The normal rate to feed the plate, If I were you, I'd look up. You should increase your distance range, tuning strange— They're not the kind you'll find designed To fit your present hook-up.” Those coils look mighty And yet I capture from the skies Sweet madrigals and lullabies, » From silver throats the clearest notes Of ballads, songs and snatches. You'd think that since my set’s no good captious would Prefer to mow his lawn or hoe His pet potato patches... This nextdoor neighbor Oh, no! He's Johnny-on-the-spot Each night at seven on the dot! His cutting gibes and diatribes Too long have nightly pricked me. Though homicide I haven't tried, Within my heart I'm satisfied That if I kill this pesky pill No jury will convict me! Arthur L. Lippmann. Where They Go from Here VALLEY inhabited by savages * who have never see white man has been discovered in the Philippines. Civilization’s blessings will first be extended to the savages by the Marines. HIS country will never adopt polygamy. The divorce courts couldy’t stand the strain got D° you know what a Ha- Ha is? Well, it’s a ditch —invisible until you’re close upon it. We looked it up and we know! NYWAY-——and here’s the joke—your skin is full of Ha-Ha’s... tiny chasms in the skin that let all sorts of danger in; miniature ditches, invisible fissures and gaps— Your skin, my dear, is chapped, that’s what! UT no one calls things by their maiden names these days. You’ve got to think up a hard one—something fancy or scientific. Halitosis started it—and now we’re all Ga-Ga. Which brings us to Ha-Ha— and that’s what you’ve got! ‘| what the Ha-Ha's- youve got/ LL of which is interest- ing, but we sort of forgot what we meant to do with this space— It was to tell you that Fros- tilla is positively the most remarkable Ha-Ha cure in the world. You simply knead it into the skin —and that scraggy, craggy, graty, knotty surface becomes limber, lithe, plastic, pliant, white, smooth and lovely. UNDOUBTEDLY, your favorite store clerk will show you Frostilla—he prob- ably uses it himself. There’s the dollar size (and a very generous size it is)—and there’s the fifty cent size, for those who prefer to call again. The FrostillaCo.,Elmira,NewYork,U.S.A. LIFE: Weekly ty Life Pub, Co $08 Madisos Ave. N.Y, N.Y, Subscription, $5.00, Vol 00,Wa, 2347.,( (OdSce, under act of March 3, 1879. Printed in U.S.A. Ent'd as 2od Class Matter at the Post Office Dept, Canada| Ent'd as 2nd Clans M: Life Pub. Co, ia U. jer, June 8, 1883. at New York Post ‘agland and British Posseauons comicbooks.com