Life, 1927-10-27 · page 2 of 36
Life — October 27, 1927 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It's a Marmon Motor Car Company advertisement from Indianapolis promoting the Marmon 8 automobile. The small cartoon at top-left depicts a man walking home, labeled a "hoofer" (slang for someone who walks). The advertisement uses humor to contrast walking with owning a Marmon 8, which supposedly offers superior quality and luxury features (electric clock, gas gauge, cigar lighter). The large illustration shows a crowded train car of passengers, accompanying "three ways of attending an out-of-town game"—walking, taking a train, or driving your own Marmon 8. The satire gently mocks inconvenient travel alternatives to promote automobile ownership as the superior, more comfortable option for sports fans. The page reflects 1920s consumerism and the aspirational marketing of automobiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
three ways of attending an out-of-town game. 1 Procure y . in friend's roadster. Equip self ninth passenger with riding breeches and telephone lineman’s climbers. Hang on hard. 2 ‘Try (try) to gett en . There's so hi in resery 2 awfully jolly about a co cinder-bath. yu 3 Or how about pu allup * in your own Marmon 8? Easy. Just follow the arrows —short detour straight into dad's pocketbook. = ARROW ONE Get dad down for home game. Walk te « » Remark popularity of fel- lows who own cars . . Act degraded MarMON MorTror Dad will immediately ze your handicap as a hoofer. i ARROW TWO On next visit home, be low—in your 1. Cheer up only when Marmon 8 salesman brings * nd Marmon 8, = ARROW THREE Sit contentedly at dad's side. (Let him drive it.) “Know why there's such clean, even firing? Equidistant down- draft manifolding, with gas traveling exactly same distance tocach cylinder, No ‘starved’ end cylinders. Say, dad, notice how when you want to s stop? Four-wheel brakes tha alized. “Did we go through a chuck-! or didn’t we? Know why we n"t get a jolt? Springs set in rubber, Lovejoy hydraulic shock-absorbers. Springs totaling 819% wheelbase length. “Don't say We're experiencing lightning. This is Hera’ a he line ahe: Zip around it. Car Company That's great! And the “teven irritated. They know w ta real ne= eluding such luxu. as the lock, gas gauge and cigar lighter. Which may sound as if this Marmon 8 were an expensive car. Whereas it would be a very economical investment for m: And so far into the afternoon—or whenever you can pry dac the wheel long ah to si ed Hine the salesman will show h —_n_ the greatest performer in the world today— bar none +t ga PRICES: $1795 and upward, all under $2000, f. 0. b. factory, including com- plete equipment. Moderate down pay - ment enables you to take delivery of Marmon 8 by convenient credit plan. OF aC ZMARMONS INDIANAPOLIS comicbooks.com