Life, 1927-10-13 · page 38 of 44
Life — October 13, 1927 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and legal content**, not political cartoons. The main feature is a Fatima cigarette advertisement depicting a joyful young man celebrating, with the tagline "The most skillful blend in cigarette history." The ad targets youth ("the younger set"), positioning cigarette smoking as sophisticated leisure and social success. The page includes several brief humorous editorial snippets typical of Life's format: - **"Consistency Again"** jokes about editors praising Col. Lindbergh while denouncing transatlantic flights - **"The Young Master"** mocks wealthy but crude self-made parents and their sons - **"None Whatever"** contains a mild domestic servant joke The rest consists of **Dr. Scholl's callous pad ads**, ship cruise advertisements, and required **magazine ownership statements** (legal filing mandated by Congress). The page reflects 1920s social attitudes: normalization of youth smoking, gentle class satire, and dated servant-related humor. No specific political figures are caricatured.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A “HOLE IN ONE WITH THE YOUNGER SET! ERHAPS it’s a happy accident, thig perenmal vogue of Fatima. And perhaps, again, it’s the example of these pacemakers in the sport of enjoying life, this charming’ younger crowd —in which event it’s no accident, but cledr evidence of tobacco quality and blending skill. The most skillful blend in cigarette history | Consistency Again Ose slight difficulty we sober-minded editors have be to make our ringing and cc torials on the utter folly, uselessness and wickedness of flights har- monize with what we da few eck: ago about Col. Lindbergh. —Ohio State Journal. vincing edi- transoc Ir is all right for a girl to be modern, but some of them are so far ahead of the times that being modern must seem very old-fashioned to. them, —Milraukee Journal. CALLOUSES Quick, safe relief for callouses and burning on bottom of feet. Axall drug and shoe stores—33¢ Dr Scholl's Zino-pads Put one on— the pain ts gone! The Young Master Tue son of wealthy but self-made par- ents was giving an elaborate dinner party to celebr ning-of-age. One of the pre on being asked to attend, tious in- quiry “By the pective g first way,” he said, “is your father said the donor of the dinner, with a delicate shudder. “A fellow must draw the line somewhere. —Sporting and Dramatic News (London). ens, no! None Whatever “Do you have any trouble with your new maid?” “No, we are careful not to.” —Louisville Courier-Journal, Tyrocrarmicat error from Hearst's Seattle Post-Intelligencer: “The Mission- ary Sisters of the Sacred Hearst.” —Sceribner’s. Statement of the ownership, management, cir- culation, et uired by we Act of Congress of Augie 1otg: of LIFE, published weekly at New York, N.Y), 1927. State of New Y d ‘ork. Before me, a not and for the State and county af peared Henry A Richter, ly sworn accord: poses ys that be is the ss manager of LIFE, and that the fellow: ing is, to the best of his knowledge and belief, a true Statement of the ownership, managem ete., of the aforesaid publication for the date shown in the ed by the Act of August 24, n section 411, Postal Laws and Regulation wit: (1) That 1 addresses of blish . $98 Madiso: Managing Fal son Avenue, New York, N Neary Ay Richter, 598 Madise Q) rhe the own- + $98 M so8 Ma hess Manager, agees and other security holders own: i one Per cent. OF more of total amount of Js, mortgages, oF other securities are (1) That the two paragraphs nest stove, giving the names of the owners, stockholders, and se curity holders, if ary, contain not only the list of ‘stockholders and ‘security holders as they trustee or in any name of the person q whom such trustee is a given; also that the said two para statements embrac ing afhant’s full Wnowledge and tect as to the circumstances and conlitions under which stock holders and security do not appear upon the books of the comp i stock and securities in a caj nf a bona fide owner; and reason to believe that any other person, associa tion, or corporation has any interest direct in the said stock, bonds or rities than as so stated by him Richter. (Si Sworn to and cS County New York Register N: My commission expires danas the World 125 days, $1250 to $3000 aledonia” sailing Jan. 16 Westward, calling Feb. 2, at Los Angeles Bth cruise over a delightful itinerary under the auspices of the originator of this fascinating form of de luxe travel; specially reserved liner run like a private yacht. Includes Havana, Panama Canal, Los Angeles, Hilo, Honolulu, Manila, Java, Burma, Ceylon. Egypt, Italy, th Rivier ti with special em; ‘on the visits to Japan ane India, Egypt. Palestine and Greee * longer in Europe in the spring seaso! Mediterranean 65 days, $600 to $1700 ss “Transylvania’’ sailing Jan. 25 24th epulse, speclally featuring pain. 15 days Pelee: tine, ad ned Many other important shits rope it desired Cruise te Norway and Wester 30; 52 Gays; $600 te $1300 Frank C. EC: Clash: Times seat N.Y. -MADE AT KEY IGARS comicbooks.com