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Life, 1927-10-13 · page 37 of 44

Life — October 13, 1927 — page 37: what you’re looking at

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Life — October 13, 1927 — page 37: Life, 1927-10-13

What you’re looking at

This page contains two distinct advertisements rather than political cartoons. **The Murad Cigarette Ad** (left) uses humor to sell cigarettes. The "Embarrassing Moments" caption depicts a golfer lighting a cigarette after hitting a ball into the group ahead—framed as a suave way to handle social awkwardness. The tagline "For those who feel entitled to life's better things" appeals to aspirational masculinity and sophistication. This reflects 1920s advertising that associated smoking with elegance and composure. **The Hawaii Tourism Ad** (right) promotes steamship travel to Hawaii, emphasizing exotic appeal: "flower-scented breezes," "seductive native music," and leisure activities. The language exoticizes Hawaiian culture while promoting Hawaii as a Pacific playground for affluent Americans. Both ads target wealthy, leisure-class readers. The satirical *Life* magazine's inclusion of such ads reveals period attitudes toward consumption, gender performance, and colonial leisure travel as markers of status.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EMBARRASSING MOMENTS When the long drive you “didn't expect to make” hits a member of the foursome abead of you... be nonchalani light a MURAD CIGARETTE MURAD For those who feel entitled to life’s better things © 1927, P. Lorillard Co., Eat. 1760 try it on the servants, and Katie an- swered every question exactly as I had done save that she admitted that she would interfere with a woman who was slapping her baby in the street, a thing I should never think of doing. Marge Boothby I did quiz her, doubting seriously her affirmative reply to “If a wor you dislike is wearing a becoming are you willing to tell her s is sufficiently like me to he unwilling to tell a woman she dis- likes anything soever save under the strictest social compulsion. But I did say nought on the point, having given myself a “Yes” somewhat dubiously on “If you heard a noise during the night, would you get up to investi- gate it?” Sam to Buffalo this day, so to the country to dine and spend the night with Eloise Brown, and in my bedroom was a mirror which did in, so so reduce my size that I was tempted to offer her anything whatsoever for myself per- as a sylph, however else it in order to regard petually others might see me. Hot d'wuvres before dinner, of which I did eat three, like a fool, creating such a thirst that during the night watches, having consumed all the wa- ter in my bedside thermos and being than the Ancient Mariner or a soldier on the last gill of his obliged to descend to the kitchen for more, and in trying to be quiet about it, my mule taps did sound to me like the knocking on the gate in “Macbeth.” Baird Leonard. Social Note Fro an exchange—"The home of Mr. and Mrs. Edward Cleary was entertained by a thief last Friday while they were at the theater."—Boston Tranecript hors more despera canteen, [was Flower-scented breezes... Languorous charm... Seductive native music and song... You can’t begin to appreciate that South Seas fascination until you've actually been to awaii Odd customs... beautiful scenery...and @ climate like no other in the world! OU'LL thrill to the startling beauty of Hawaiian nights...and yield with delight to the spell of the balmy, sunlit days. For diversion ...sports that stir your blood! Golf, tennis, hiking, horseback riding, swimming in warmly tempered waters and surf board races at express speed on the crests of giant waves! There are a hundred things to do and see in this playground of the Pacific...as well as ideal conditions for restful relax- ation. Book your passage now over the popular Southern Peoats and spend Au- tumn in Hawaii! Sailings 3 Saturdays out of every 4 DIRECT from LOS ANGELES to HONOLULU S. S. CITY OF LOS ANGELES "Queen of the Pacific” S. S. CITY OF HONOLULU Newest LASSCO Luxury Liner S. S. CALAWAIL Most Popular Cabin Liner on the Pacific All-Inclusive Tours .. $278.50 and up covering every necessary ship and shore ex- pense depending on steamship and hotel accom- modations selected. Also, SPECIAL TOURS PERSONALLY CONDUCTED by a com: pany representative on certain Autumn sailings of the luxury liners "City of Los Angeles” “City of Honolulu”...Send for Special Tour folder, Both tours take three weeks, Los Angeles to Hawaii and return, including the 3-day wonder trip from Honolulu to Hilo and Kilauea volcano. Havaii is a part of the great Pacific Coast Empire... Come and enjoy it all! ‘Ter all information apply any authorized agent or, Los Angeles Steamship Co. 730 S. Broadway, Los Angeles 309 Fifth Avenue t New York 140 S. Desrborm 217 E_ Broadway Chicago San Drego ory . comicbooks.com