Life, 1927-10-13 · page 35 of 44
Life — October 13, 1927 — page 35: what you’re looking at
What you’re looking at
This page primarily contains **advertisements** rather than political cartoons. The main ads are: 1. **Crosley Musicone Speaker** ($9.75)—touting itself as the "world's fastest selling speaker," emphasizing its wire coating technology and superior sound quality. 2. **Wrigley's Spearmint Gum**—promoting the "perfect gum" with emphasis on its cooling, refreshing mint flavor. The left column contains a **satirical essay** titled "The Cocoanut Grove," describing the social scene at a popular nightclub. The author mocks various attendees: aspiring actors with fake sideburns, taxi drivers pretending to be collegians, and tourists. The humor derives from observational satire about people's pretensions and Hollywood's culture of artifice and social climbing during the Jazz Age. The note about Gene Tunney and Tom Mix suggests this is from the 1920s, when boxing and Western films dominated popular culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life The Cocoanut Grove (Continued from page 13) Electra an’ Guenyvyre are accom- panied by a coupl'a extra boys who have rustled up a pair of dinner suits from a studio wardrobe an’ are sportin’ a much-cultivated set of side- burns or one of those little fringy movin’ picture mustaches. They're hopin’ some of the out-of-town folks will mistake them for Monte Blue or one of the film sheiks. hen there are the imitation col- | legiates. I saw two taxi drivers a-doin’ it the night I was there. But they couldn't get away from the old job entirely an’ stuck out their hands every time th need up to a left- hand turn, Millin’ away, one of ‘em heard the trap drummer blow a whistle an’ thought it was a traffic signal. He brought him an’ his girl to a stop so quick that both of ‘em skidded. On Collegiate Night any kind of clothes will do—sweaters an’ sport skirts for the girls an’ Oxford bags an’ more sweaters for the boys, as they're supposed to be terribly col- legiate. ‘Way over at an outside table s a quiet-lookin’ little lady. Zvery now an’ then she marks some- thin’ down in a little book. She runs an evenin’ gown an’ wrap rental business in Hollywood, an’ is merely keepin’ books with one eye on her steady customers. By eleven o'clock the Grove is jammed. I've never seen a bunch of scared cattle mill around worse, an’ I hope Ben Frank won't be offended | when I tell him if he'd make « lot of the girls wear boxin’ gloves on their elbows while dancin’ quite a few of us boys would get home with fewer black an’ blue spots to explain. About eleven, they turn loose the usual flock of balloons, an’ then the band plays “Home, Sweet Home” an’ the tourist friends, the near-stars an’ grammar-defyin’ collegiates go on their way, all a. * satisfied. The waiters sure are satisfied, an’ as Ben Frank looks over the cashier's sheets, he's satisfied. An’, as I go drivin’ home, I won- der what the stuffed monkeys in the Cocoanut Grove thought of us an’ the way cted, an’, thinkin’ that way, | if they’re satisfied. Note: Since Gene Tunney recov- ered from his brief coma in the sev- enth round at Chicago, Tom Mix has decided to make no more predictions on prizefights. He is still “nosin’ around” Hollywood, however, and the results of his investigations will be relayed to the readers of Lire. Delicate actuating Wire coating bud speaker represents years research, deterioration. The impregnab| covers the wire coils. Impervious bake- tead of card- board bobbins prevents any retention of - ture. Higher is possible wit sultant louder, tones ley Radio Corporation Jt, Pres. ti, Ohi Pleasure and_ benefit from its cooling soothing flavor of fresh mint leaves. comicbooks.com