Life, 1927-10-13 · page 34 of 44
Life — October 13, 1927 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and fundraising content** from Life magazine, not political satire. **Left side:** A Fougère Royale shaving cream advertisement uses the common early-20th-century marketing approach of acknowledging a real problem (stubborn beards causing irritation) to sell a solution. The copy emphasizes comfort and smoothness—appeals designed for men who found shaving difficult. **Center:** A continuation of "Your Heirs Forever," listing donations to Life's Fresh Air Camp for Needy Children—a charitable endowment program. This reflects Progressive-era philanthropic concerns about poor urban children's health and welfare. **Right side:** An advertisement for the "Pocket Ben" pocket watch, priced at $1.50 (or $2.25 with a luminous dial), marketed as reliable and good-looking. The anthropomorphic "Ben" character calling himself "an ace" reflects period advertising's casual personification of products. The page reflects early-1900s consumer culture, charitable giving practices, and marketing strategies familiar to Life's middle and upper-class readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
is kind toyour ce STUBBORN BEARD and a tender face—they go together. Youscrape and pull the razor over the stiff stub- ble. You endure irritation and dis- comfort. Your face feels rough—the shave uneven.... But —not if you know about “the better shave”! For this “better shave"— Fougére Royale (Royal Fern) Shaving Cream —has proved to thousands of hard-to- shave men that rich lather softens the beard thoroughly and makes shavin; easy. Being neutralized, it works well with hot or cold, hard or soft water. It is a smooth, refreshing shave, with the outdoor odor of the Royal Fern. Try Fougére Royale —get it at your druggist’s, or send the coupon for a trial tube. Fougere Royale AFTER-SHAVING Lotion is a boon to tender faces, soothing and restor- ing moisture to the Tt ts mew but most good druggists have it—75c. wgene oyale Shaving Cream ‘Pronounced Foo-Zhaire Royal Lotion, 7: Shaving Stick, 75¢; Taleum, $1.00; Eau Veqrale$) s Facial Soap, 5 HOUBIGANT, Inc., Dept. L-15 $39 West 45th St., New York City I want to try Fougére Royale Shaving Cream. You may send me a trial tube—no charge. ‘Nome ofddress — Life Your Heirs Forever (Continued from page 14) From an anonymous donor in New York City, to establish FRESHC AIR ENDOWMENT NO, S21 “In memory of Jia.” sdward J. Wheeler, Esq. Al- York, to establish RESHL AIR ENDOWMENT No, 322 The Yaur-Wireter Exvowsest. From Mrs. Justine B, Perkins, Nor- wich, Connecticut, and Mrs. Phyllis B. Cisco, Nantucket Island, Massachusetts, to establish FRESH AIR ENDOWMENT NO, In memory of Grace W. Buacxstone. From an anonymous donor in Chest- nut Hill, Philadelphia, Pennsylvania, to establish FRESH AIR ENDOWMENT No, S24 From Miss Marjorie T. Noble, Port- | land, Oregon, to establish FRESIE AIR ENDOWMENT No, “In Memory of My Fathe: Lire's Camps for Needy Children has been in opera In that time at s given a happy 1 poor city Twenty dollars, approximately, pays for such holiday for some poor child from the crowded. ont you help? which are acknowledged in Lire about t receipt should b payable to Live's Fars Ais f to $98 Madison Avenue, Gibson, Salem, I, Glen C . Preston Board Co., EW Li John Stewa Mrs. FL M. N : W. Hard ky Santa Bar “East Orange, Mr. ‘and Mrs. John Masek, Orlando, Mari “1 Dorothy M Ti. Ruth Mal Alice M. Richard Mrs. W. bin “Dolly 8 Wetzel, ) “In of “Bert Webbn of Telea’ Webbn 10.00 Ta. 5 25.00 Detroit. $39,045.99 New Model PocketGen The New Model Pocket Ben is an ace among watches! He’s steady, reliable and unusually good- looking. That’s why he’s so popular. Sold everywhere for $1.50. With luminous night-and-day dial $2.25. WESTERN CLOCK COMPANY La Salle, Ilinois ——— ———S> comicbooks.com