Life, 1927-10-13 · page 14 of 44
Life — October 13, 1927 — page 14: what you’re looking at
What you’re looking at
This page satirizes Hollywood's elite social scene at the Cocoanut Grove, a real Los Angeles nightclub. The article mocks film stars who frequent the venue, portraying them as pretentious and status-conscious. The top illustration shows formally dressed patrons; the middle cartoon depicts crowded chaos at the Grove itself. The satire targets several behaviors: stars' fear of missing social events, women purchasing expensive ermine coats to appear fashionable, and the performative nature of celebrity culture. The author humorously notes that most stars "roll in with a bored style" while actually carrying "a million dollars around in each pocket," exposing the contradiction between their affected indifference and genuine wealth. The piece mocks Hollywood's superficiality and the pressure to maintain appearances among the entertainment elite.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“MOST OF THE FILM STARS,” WRITES MR. MIX, “ROLL IN WITH A BORED STYLE THAT Is suP TO INDICATE THAT CARRYIN’ OSIN’ around Hollywood, you're N bound, sooner or later, to hit a trail that'll land you in the Cocoanut Grove, a sort of by-product of Ben Frank's Ambassedor Hotel. Or it might be that I got the saddle on the wrong horse, an’ the Ambassador is the by-product of the Cocoanut Grove. Sometimes I think it's one way; some- times the other. The Cocoanut Grove is not a place. It's as much of a Angeles institution as the Chamber of Commerce, the Public Li Psycopathie Charlie Chaplin's vorces. The Grove is to Los Angeles what nd Street an’ Broadway is to New York — everybody pays it a visit. Nowhere else in the world, prob- ably, can there be found such a gatherin’ of the great an’ near-great—an’ the singular part of it is that while a-visitin’ there the great an’ near-great never meet. The great has its night an’ the next best turns out on another evenin’. Strictly spe Frank's Cocoanut is neither a Los A es nor a Hollywood product, bein’ located midway between the two metropolises— a sort of a half-way house, although the check they usually hand you looks a heap more like a round-trip ticket. The Grove gets its name through the Los fact it is a big dinin’ filled with a great profu- sion of cocoanut trees that fringe the Some bright bird, whether to be or just tryin’ to show how much » Darwin theory an’ ms room walls. the folks feel at home, put a lot of stuffed monkeys up in the cocoanut trees, an’ judgin’ from the cut-ups you see in the place now an then, we are a heap nearer to the nimble- footed ringtails than a lot of us will admit. Every now an’ then, one of the monks will blink his elec- tric eyes an’ more than synthetically filled watched ‘em one tourist do it for a second time an’ then dashed out with the same kind of speed a just- branded yearlin’ when he jumps away from the brandin’ pen. One night in the week is designated as ‘Movin’ Picture Night"—when the biggest part of the crowd is supposed to be film. stars—an’ they do turn out in pretty good numbers. The rest of those present is made up of representative citizens of such ster- lin’ states as Missouri, Kansas an Texas, with a few intermediate points throwed in. They come—the people an’ not the states—to get a look at their favorite player, or, if he or she don't has uses A MILLION DOLLARS AROUND IN EACH POCKET IS HARD Work.” “The Cocoanut Grove” show up, they always stand a prett good chance of seein’ a second chi Most of the film stars roll in wi bored style that is supposed to indicat that carryin’ a million dollars around in each pocket is hard work. T women stars an’ a lot of the st wives practice up in their bedrooms then come in tryin’ to act like they had so much money at home that just b« fore they started out for the evenin they told the butler to heave ac million out the back door because moths had got into it. Of course, a | of ‘em ain't got a million an’ there's few I could mention who ain't even any moths. LOT of picture stars go to the Grove because they are afraid t way. If you miss a few of th players on a picture night you can | a good bet on the line that they di come because they didn’t have new to wear. Of course all h ermine an’ near-ermine coats. T probably more summer, winter, spri' an’ fall ermine coats in Hollywood t any other place in the world. I know picture women who bought ermine ¢ when they didn’t have anything to west under ‘em—not that they wear mvc more under ‘em now. It’s a good t the styles in ermine coats don't chang If they ever do, it'll work a greate hardship on Hollywood than the bustit of the only bank in town would do t an Arizona cow settlement. comicbooks.com