Life, 1927-10-06 · page 34 of 40
Life — October 6, 1927 — page 34: what you’re looking at
What you’re looking at
This page combines **advertising with satirical social commentary**, typical of Life magazine's format. The **Milano pipe advertisement** (left) uses straightforward product promotion, emphasizing Italian craftsmanship and quality. The main content is **"Mrs. Pep's Diary,"** a humorous column satirizing upper-middle-class domestic life. The narrator complains about servants, her husband's houseguests, and—crucially—the tedious social obligations of her class: lengthy telephone conversations with gossipy older women (Mrs. Barnes) who use the phone merely for chatting rather than necessity. The diary mocks the pretension of initialing handkerchiefs and critiques poorly-written popular fiction. The **Marmola and Bayer Aspirin ads** (right) exploit period anxieties: weight-loss obsession and medicinal solutions for everyday discomfort. Together, the page satirizes 1920s affluent society's superficiality—its focus on appearances, consumer products, and modern technology (the telephone) as social status markers—while advertising solutions to self-inflicted problems.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No. 1447 Years of exacting craftsmanship have won for Milano a_ reputation respected wherever men appreciate good pipes. So sweet, so mild is Milano, it makes the finest tobacco seem finer. Hand-fashioned of century-old Italian briar. All popular model—plain or rustic finish, $3.50 up. “INSURED” Each Milano is “insured” for your pro- tection by a special “policy”, and the policy underwritten” by the litte White Triangle on the stem. WM. DEMUTH & CO. 230 Fifth Ave., N. Y. World's Largest Makers of Fine Pipes Juawae y _ Life Mrs. Pep’s Diary (Continued from page 14) state of silent fury with her servants for not changing the water and cut- ting the stems, forasmuch phony concerts have ceased to t solace to her against such domestic afflictions, and she does fear to grow into the sort of old woman who can not keep a paid companion more than a month. Sam home betimes, bring- ing with him Bob Burchard, who told of having built himself a house in France and piping its baths from the sea so that he might enjoy 4 saline dip, and then being forced to disrupt all the plumbing alt was a government mo- nopoly. Whereupon I did tell him he should have arranged with the gov- ernment agents to pour back, at his expense, into the ocean whatever amount of salt they thought he consuming, and he did seem inely sorry not to have thought of it. Ss sym- because September Finished the linen be- I times, reflecting, as I 14th went over Sam's hand- kerchiefs, that mothers should think twice befo th sons “De rey” Clair” b cause of the ca in the initialing of their personal apparel, and further, that perhaps this very branding is a form of egotism quite unjustifiable save for the fact that it gives employment to indigent needlewomen. ‘On the telephone this morning for well nigh thir! minutes with old Mistress Barnes, who does consider the wire a medium of social conversation and, in ringing me to inquire if I am sure her niece is landing on such and such a date, will recall a wedding party of fifi ars ago and manage to end up with the travels of Mayor Walker. So that I, who do sound to my friends over the telephone as if I am cither severely ill or desperately angry, was at some pains to keep up my end, and afterwards did require a strong beaker of stimulant before I could go on with the order of my day. Dined at home, and so to bed urly, reading Mistress Colby’s “Black Stream,” the most incoherent book that ever I did come upon in my life, but I did finish it, me find if it would make any sens all for me, which it did not, albeit 1 was careful to read aloud to Sam_ the snatches dealing with Jim Brazee’s mania for giving his wife presents. I do set down the foregoing no meanness of spirit, but when one lays out between two and three dollars for a piece of transient fiction, is it too much to ask that an occasional sentence have a subject and predi- cate? Baird Leonard. | Prescription Tablets. That Fat Is Unnecessary Look about in any circle. Note how slen- derness prevails. Countless people who once were fat have lost that handicap. The easy, pleasant way is with Marmota cy correct ti cause. No abnormal exercise or diet is re- quired. Marmola has been used for 20 years. Year by year more and more people have learned its benefits and its efficiency. They have told the rest OW people are using it in a very extensive way. You should know this method based on long scientific research, Diet and exercise often fail, and often do much harm. Lea: the results and benefits of this easy, pleas- ant way. The way which has been tested for nearly two decades, You simply take four tablets daily, then watch results, Reduction is never too rap Cease Marmola when you reach the weight desired, and note how much better you fee! Then, in kindness to your friends, tell others the effects, Start now, Marmola prescription tablets are sold by all druggists at $1 per box. If your druggist is out, he will get them at once from his jobber. MARMOLA Drescription Tablet Yre Pleasant Wary to'Redtice Say “*Bayer’’ - Insist! For Colds Headache Pain Lumbago Neuralgia Rheumatism Accept only a Safe Bayer package whichcontains proven directions Handy “Bayer” boxes of 12 tablets Also bottles of 24 and 100—Druggists Aspirin ts the trate mark of Bayer Manu: tacture of Monoaceticacidester of Salleylicactd comicbooks.com'