Life, 1927-10-06 · page 29 of 40
Life — October 6, 1927 — page 29: what you’re looking at
What you’re looking at
This is primarily a **General Motors advertisement**, not political satire. It appears in *Life* magazine (page 27) promoting Fisher Bodies, a coachbuilding company owned by GM. The image depicts a salesman presenting a General Motors car to potential customers. The ad's message is straightforward: GM salesmen will convince buyers that "Body by Fisher" represents superior engineering, safety, comfort, and value—making Fisher-bodied cars the obvious choice. The text lists GM brands that featured Fisher bodies: Cadillac, LaSalle, Buick, Chevrolet, Oakland, Pontiac, and Oldsmobile. Rather than satire, this is **genuine corporate messaging** emphasizing brand prestige and manufacturing quality. The "facts of unmistakable interest" the salesman carries are marketing claims about superior construction. For modern readers, it illustrates how early 20th-century automotive companies marketed technical specifications and craftsmanship as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HEN the salesman representing a General Motors car visits you, he comes armed with facts of unmistak- able interest — facts which you should know before you select a motor car. He will tell you about the greater value and satisfaction of Body by Fisher —the all important story of engineering and manufacturing leadership which every car owner should hear. Once CADILLAC » LASALLE » BUICK » CHEVROLET FISHER GENERAL learn about Fisher Bodies —about their safety construction, their greater value, comfort, beauty—and you will surely choose a General Motors car which bears the emblem “Body by Fisher”. General Motors Corpora- tion has just announced new cars of incomparable beauty, performance, comfort, and durability — cach offer- ing the advantage of Body by Fisher. » OAKLAND +» BODIES MOTORS PONTIAC ~ OLDSMOBILE comicbooks.com