Life, 1927-09-29 · page 36 of 38
Life — September 29, 1927 — page 36: what you’re looking at
What you’re looking at
This page combines advertising with lifestyle content typical of Life magazine's satirical approach to American society. **Main Content:** The large "Fatima" cigarette advertisement features two figures engaged in archery—a fashionable "new" leisure activity among the younger wealthy crowd. The ad sarcastically notes that archery has become "a mark to shoot at" in the social register, playing on Fatima cigarettes' reputation as their preferred brand. **Sidebar Content:** "Mrs. Pep's Diary" is a humorous first-person account of a socialite's shopping expedition in September, chronicling her frustration with inflated post-war prices for household goods, textiles, and fashion. Her exasperation at costs ("thirty dollars" for hats, "twenty-seven and one-half dollars a yard" for fabric) reflects genuine economic anxiety of the period. **Poetry Section:** Three short poems about romantic disappointment and female vulnerability appear below. The page satirizes upper-class frivolity (archery fads, expensive shopping) while documenting real economic pressures of the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. 4, Pept s Diary (Continued from page 12) A A to justice in as little time a telling takes, whereas in res THEY KNOW THE GOOD THINGS OF LIFE _ ve, with the assistance of the estate agents and the house staff, | have been able to do nothing about | the bundle of laundry which Katie ps | surrendered to a mysterious stranger ARK how the younger crowd | in June. makes new fashions of old favorites! They took to archery | September ‘To town in haste before luncheon, for no better 6th : A : + =. reason than that at the sports. Likewise under their patronage, Fatima’s reputation | beginning of summer I did order the . ‘ re : ae rugs to be delivered and laid on the as their best-liked cigarette is still “a mark to shoot at?!) ‘forncon of this « y, but the cles er’s men arrived betimes, thank God, and in such a posse as to frighten me a little and give me the fleeting idea of having them searched for firearms. Their work done quickly, I did walk about our rooms with great satisfaction, having always held Edna Millay’s comparison of life to a flight of uncarpcted stairs to be one of the best similes in the language, albeit I do not myself re the gloom of its point of view. Then out to search for a hat, re- solved to buy nothing which did not improve my appearance when placed upon my head, which is the law by which every woman should abide, but, alas, does not. Found but one to suit me, a felt unfortuna inexorably priced at ig dolla which astonished me, as I have been wont to pay twenty-five and thirty and sometimes — even twenty, and when I did proceed to my dressmaker’s and learn that all the new Paris materials which took my fancy were twenty-seven and one half dollars 2 yard, so great a de pression overtook me that I departed without ordering anything soever, thereby leaving conster! wake. God knows I have alway More About My Heart followed Polonius’s advice as to the costliness of one’s habit, but me- thought the limit of mercantile de- mand had been reached long since, te and now nought seems left to do but Led SSS to get me to a nunnery or to mas- Lael talon querade as a Russian refugee. Early —faintness, stomach disturbances A trusting heart must be a curse: to bed, swathed in witeh-hazel band- se eee ee To that I'll readily agrec. aging against’ my forty-seven Mote A crombtuy Taea" all ton But I've got just as bad or worse. sioaguite’ Bites! of Travel Sickness. 3s ing once tee . . Bay oe oa Bring on a tear or two for me _The Mothersill Remedy Coy Ltd. —and the kingly old game again tops the social register of HE, pliant lady who complains Because, in simple faith, she errs; May be a little short on brains But sympathy is always hers. Baird Leonard. I know that men, the while they woo. y e Deceive by instinct and design, d | ife Yet I must keep my rendezvous— rea A trysting heart, alas, is mine. Lois Whitcomb. re egularl ly teers cgi aaa | EVERY week! “No. Who wor (BUDE TERMINAL PRENTINNG CORPORATION, BROOKLYK, NEW YORK | OF BRAINS comicbooks.com