Life, 1927-09-29 · page 35 of 38
Life — September 29, 1927 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor content** rather than political satire. The main feature is a satirical "Collegiate Code for Freshmen"—a humorous guide of fake telegraph codes college students supposedly use to request money from parents. Each code word (Help, Eureka, Remorse, Naked, Conveyance, False, Fling) masks the real message: "send money." The joke targets the stereotype of wealthy college boys making frivolous or embarrassing requests—buying roadsters, replacing lost sweaters, covering up Dean's complaints, even elopements—all requiring parental cash bailouts. This reflects **1920s-30s anxieties about youth spending and parental responsibility**, poking fun at both wasteful college culture and parents' inevitable capitulation to their sons' demands. The page also contains three advertisements: Crosley Musicone radios, Roger & Callet Paris perfume, and a teaser for next week's Life cover by McClelland Barclay. The Crosley ad uses pseudo-scientific language about magnetic coils and metallurgical discoveries—typical marketing hyperbole of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Moisture does not Tin ica NUSICONE sQO75 Kyin Super Musicone’ 12 . Prices slightly higher West of the Rocky Mountains ECROSELEY MUSICONE Magnet coils wound around bakelite bob- bins with wire, coated by asubstance, which a year’s research in the Crosley labora- tories developed, keeps the Musicone constantly efficient in any climate, A new metallurgical discovery increases the vibrations of the patented actuating unit 10 times over the former type, even | then superior to any- | thing on the market with resultant sensi- tiveness to delicate tones, increased smoothness and finer and greater volume. If you cannot locate your nearest dealer write Dept. 51 for his name and literature. THE CROSLEY RADIO CORPORATION Powel Crosley, Jr., Pres. Cincinnati, Ohio Collegiate Code for Freshmen Q TATISTICIANS $s, + is spent for the transmittal of telegrams about urgent matters from college freshmen to their parents. Most of these are wastefully long messages which could be encom- passed readily in one code word. In the interests of national economy and with no intent whatever of be- ing a nuisance to the Western U and Postal Telegtaph Compani few code words which will cover ninety-five per cent. of the occasions on which freshmen: send telegrams to their parents are submitted. Help—"Please send one hundred dollars quick. I have to buy a lot of text books.” Eureka—‘Have pledged Chi Yi that each estimate school ye Next Week “By Their Dogs Ye Shall Know Them’ — a beautiful cover, designed by McCLELLAND BARCLAY Watch for It! Yi fraternity. Please send one hun- dred dollars quick.” Remorse—"Have been very busy and neglected to write, although I sure meant to. Will write long letter week hereafter. Am pretty short of money. Please send a hundred dollars. Better wire it.” Naked—"Left red sweater in hall closet. Please forward. Also please send one hundred dollars, out of clean shirts and doesn’t come until next Friday Conveyance —“Will you let_ me buy a roadster? All the boys here at the house have cars and I really need one to get around in, it is so far from the house of the college buildings. A small car would do. Please rush money. I can get a peach of a wildcat roadster here at a bargain,” False—"If you get a letter from the Dean about me, don’t believe it. He has it in for me. I don't know why. Am flat: brok Please send one hundred dollars. Fling—‘Have eloped with beau- tiful girl from Richmond. She is a peach and we are very happy. Please wire blessing and five hun- dred dollars.” to some John C. Emery. COMES IN ALL THE MOST DESIRABLE TOILET ARTICLES ROGER & CALLET PARIS ~ NEW YORK CREATORS OF FLEURS d’AMOUR ~ Le JADE AND MANY OTHER RARE PERFUMES comicbooks.com