Life, 1927-09-29 · page 31 of 38
Life — September 29, 1927 — page 31: what you’re looking at
What you’re looking at
This page combines advertising with a satirical cartoon about social embarrassment. The main illustration depicts two figures discussing a borrowed lawn mower outside a garden shed, with the caption "Embarrassing Moments"—the joke being that one neighbor has kept the other's lawn mower for over a week and feels awkward returning it. The cigarette ad suggests smoking a Murad cigarette as a way to appear "nonchalant" and cover one's discomfort in such socially awkward situations. The rest of the page consists of advertisements for health products: a Forhan's toothpaste ad warning about pyorrhea (gum disease), and a list of donations to "Life's Camps for Needy Children." This juxtaposition of satirical content with earnest charitable fundraising was typical of Life magazine's format during this period (1927).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire's Camps for Needy Children ahan, New Haven, Addie M, Green, New York In memory of M. B., Southl Conn, ase New ‘Ve jord, Ce ©’ DeWitt, Atlantic ». Al Webster Pa Weeden, and Edwin, Mt. Verne Carey Crane Whitin Phiiadetph Mrs. J + Me Portland, Ore. ry — EMBARRASSING MOMENTS When your neighbor asks if you are thra with bis lawn mower that you've had for over a week... be nonchalant... light a MURAD CIGARETTE MURAD For those who feel entitled to life’s better things © 1927, P. Lorillard Co., Fat, 1160 Are Victims of Neglect Four persons out of five past go, and thousands| A. G. H., Hollyoak, Del... younger, ignore this truth. Pyorrhea strikes ae » them, And its poison sweeps through the sys-| Alan Bunce, tem, often causing neuritis, anemia, rheumatism |“! | Kennet and facial disfigurement. Perks, Hebbel, Take simple preventive measures to safeguard your health, Xe your dentist once every six months and start using Forhan’s for the Gums, today \ & Sten When used regularly this dentifrice which con- » Ryan, Toled: tains Forhan’s Pyorrhea Liquid used by dentists memory ¢ everywhere, thwarts Pyorrhea or checks its course. It firms the gums and keeps teeth white and free from acids which cause decay. Don't sacrifice your health. Use Forhan’s Teach your children to use it. They'll like its taste. [t is sound health insurance. At all drug- gists—35¢ and boc, Formula of R. J. Forban, D. D. S. Forhan Company, New York Forhanrs for the gums MORE THAN A TOOTH PASTE ~-1T CHECKS PYORRHEA (Continued on page 3 comicbooks.com