Life, 1927-09-29 · page 30 of 38
Life — September 29, 1927 — page 30: what you’re looking at
What you’re looking at
This page is **primarily advertising** with minimal editorial cartooning. The main content consists of: **Left side:** A Golden Wheel lighter advertisement featuring a stylized male face smoking. The ad emphasizes the lighter's reliability and quality, positioning it as a luxury item available in "smartest shops" for $7.50–$15.00. **Center:** Life magazine's charitable appeal for "Life's Camps for Needy Children," listing donors and amounts contributed—a fundraising initiative typical of the era. **Right side:** Large travel advertisements for Hawaiian cruises via the Los Angeles Steamship Company, marketing Hawaii as an exotic, romantic destination ("irresistible...siren of the South Seas") appealing to affluent readers. **Context for modern readers:** This represents 1920s-30s consumer culture targeting wealthy Americans, showcasing luxury goods (lighters, ocean liners) alongside philanthropic efforts. The romanticized, colonial-era framing of Hawaii reflects period attitudes toward Pacific destinations. No significant political satire appears on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Lire's Camps for Needy Children Fersu Are Fuso has “ Wade ‘Bolton, Alexandria, Terry, B thing », know / | i you know/ 3 GNM FTER you’ve tried other lighters and flicked and flicked without a flicker— try a Golden Wheel. The eager flame responds to the merest gesture of your thumb. It’s smooth and . smudgeless and dependable. | Paks Th ood, And it improves with use. | From coast to coast the | smartest shops are ready to supply you. $7.50 to $15.00 WHEEL 2 Approved fighter | Elizabeth M. Tarner U.S. Patent 1637855 ps Vreka; Calif. .0c6 ‘ J” Seattle, Wash 1 s Angeles. Vieginia "Be. Philadelphia. .°1 L. Baker, De A.W. Ogle, Indian In Memoriam Chapin illiam Horace Bethel, Me. loving memory. « W Providence, Rhode Island M A ts Lovern, Rox BB, Matthews, Kichme HENRY LEDERER & BRO., INC. | RESISTIBLE to the point of witchery! A siren of the South Seas that tugs at the heart of every | born traveler. If ever you've even thought | of roving overseas, her spell is upon you ---and sooner or later you must yield! Why not go NOW, and see her in all her autumn beauty. Autumn...mild and flower-strewn ... makes Hawaii the play- Fround ideal...for golf, tennis, swimming, iking, horseback riding, or surfing...no matter what sport you prefer! with her fern forests... her volcanic formations «her marvelous coastlines...and her fas- cinating blending of Occident and Orient .-She offers sightseeing of varied and in- tense interest. To make your voyage to Hawaii delight- ful in every respect, sail over the southern route on a LASSCO luxury liner. LASSCO service provides a sailing three Saturdays out of ar : | Direct from Los cAngeles to Honolulu S.S.City of Los Angeles "Queen of the Pacific” S.S. City of Honolulu Newest LASSCO Luxury Liner S. S. Calawaii "Most popular cabin liner on the Pacific” | ALL-INCLUSIVE TOURS $278 and up sas covering every necessary ship and shore ex- pense depending on steamship and hotel accom- modations selected. Three weeks time Los An- geles to Hawaii and return, including the 3-day wonder trip from Honolulu to Hilo and Kilauea volcano. One way fare $0 and up. Hawaii is 4 part of the great Pacific Coast Empire...come and enjoy it all. For all information apply— LOS ANGELES STEAMSHIP Co. 730 South Broadway, Los Angeles 303 Fifth Avenue 685 Market Street ‘New York San Francisco 140 S. Dearborn Se 217 E. Broadway ‘Qhicago 1b9 ‘San Diego comicbooks.com