Life, 1927-09-29 · page 2 of 38
Life — September 29, 1927 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a political cartoon. It promotes the Marmon Series 75 automobile, a custom-built sedan for seven passengers. The ad's creative hook is its headline: "color inspired by jewels." The text explains that Marmon's design team drew color inspiration from precious stones and gemstones—turquoise and ivory specifically mentioned—rather than conventional automotive palettes. The approach aims to create sophisticated "color symphonies" with luminous brilliance combined with subtle toning. The elegant automobile illustration dominates the layout, flanked by geometric jewel-like shapes to reinforce the jewelry metaphor. This was marketing strategy: positioning the luxury car as a refined, aesthetically sophisticated choice for wealthy buyers willing to pay $3,195 and upward (substantial money in this era).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
cious and semi-precious stones Marmon is follow- ing Nature’s own lead -{- from the stripings on the exterior which tend optically to lower the car's inspired by sweeping lines, to the last detail of interior ap- pointment, emphasis is laid on the achievement jewels of beautiful color effects in the better taste -f- Marmon has again taken the SERIES Custom-Built Sedan for Seven Passengers on initiative in the creation of Marmon precision-built chassis. A symphony in Tur- char, ful color sel 5 ise and Ivory — its harmonies derived directly from the for the motor car by turning Mexican and Arabian Turquoise and their matrix, with WY (oydo4 oe iQertes 9) —= for inspiration to jewel stones stripings after the Jacynth. Marmon Motor Car Company, and their matrices, where luminous brillianey is Indianapolis. Prices, $3195 and upward, f. 0. b. factory. combined with more subdued tonings to produce ! ' ' ? ' : . 4 as + perfect color symphonies -- nature’s own effects, . i i even when daring, are authentically beautiful: but she does not dip her brush in the same pi ments for the wing of a butterfly and a Painted Desert or a gem stone -+ she adapts color to material ++ in taking color notes from the pre- comicbooks.com: