Life, 1927-09-15 · page 33 of 40
Life — September 15, 1927 — page 33: what you’re looking at
What you’re looking at
This is a **Life magazine page mixing humor with advertising**, typical of 1920s American magazines. The **three jokes** at top mock social absurdities: women questioning why their fashionable relatives now wear boyish clothes and short hair; a golfer's wife suggesting his score should match Bobby Jones'; and a suicide note that's anticlimactic (the anecdote corporation president dies before delivering a punchline). The **large cartoon image** shows a blindfolded man—likely representing a "skeptic" consumer—to illustrate the advertisement's central claim: that Ingram's Shaving Cream *feels* noticeably different, not just smells different. The **advertising dominates**: Golden Glint Shampoo promises to restore "golden lights" to dull hair (appealing to youth), while Ingram's Shaving Cream emphasizes sensation over scent, even offering a free-sample challenge. The statistics ("187,776 jars in 1925") suggest consumer trust through popularity. **Context**: This reflects 1920s consumer culture where magazine advertising used psychological appeals and comparative marketing to differentiate similar products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Soliloquy “Dean! Dear!” pondered Meg, of the flowing tresses full long skirts. “Sister Cora, who once resembled a son girl, is al nin knickers. Betty, whose beautiful curls were always the pride of the family, is in her room fretting because her sheik cut shows a little beneath her colleg boy hat. Dear old-fashioned Aunt Kate ght yesterday trying « of Dick's collar-attached shirts for a sport blouse. And now my football- loving nephew Bob writes from school that he is to be the leading lady in a play and is desperate for all the rufl girlish things we can send him! ‘T and ry-club lunche are a few things in this enlig! that I simply can't understanc —Mary Dorman Phelps, in Saturday Evening Post. Well, If You Put It That Way “How did you play to-day?” the wife of the world’s worst golfer. “I'm terrible; I got 144,” replied the husband sorrowfully. “What does a good player like Bobby Jones go around in?” asked the - It's nothing for him to get a the reply He good as you, hadn't Sweet creature. —New York Sun. Heresy Yestenpay afternoon the police found the body of the president of th ican Anecdote and Quip Corporation. He had sat at his desk and drunk p. On the desk before him lay a y paper on which was scribbled: “It seems that there were two laborers, Alfred and Henry —New York Herold Tribune, Amer- son, ce of o> Good bye gC = DULL HAIR! ‘This new special Shampoo brings back those golden youth-giving lights— keeps lustrous hair from growing dim! LIKE ROUGE to the complexion is this new Shampoo-so delightful is its effect — so instantaneous! One shampoo and all dull- ness disappears; hair becomes soft, silky, lus- troust And those preaous golden lights thar speak of youth are revealed once more in all their lowehness +++ Nothing mystenous — just the finest of c —a ghnt of gold for Nondes ~ a lustrow darker hair. Millions use tell of #8 benefits to hair and scalp. 2Sc toilet goods counters — or, if not obtas direct. Money back if not delaghted. + Company, 6)6H Rainier Avenue, Se at drug or YOU T= difference between making claims and making converts is the real dif- ference i in INGRAM’S SHAVING CREAM It is a difference you can FEEL... the instant you lather . . . before your razor touches, The difference is not a scent— It's a sensation! INGRAM'S is more | than a shaving cream It’s lather and lotion in one. It cools and soothes the torn skin of one shave and leaves it in good shape for the next. Nearly a million men had cool shaves with | INGRAM'’S in 1926, Nearly a million men got rid of notions about tender skins. 76 jars in 1935 a skeptic— 6. teneae, BAN Going even better now | This is just what want DO THIS Write us for your 7 FREE cool shaves. Lather one side of your face with your usual shaving preparation—lather the other side with the + INGRAM’S Then shave. It wi m be the coolest, smoothest shave you ever had. You'll spread INGRAM lather with a and spread the newsamong your friends 1've foundashav- cream at last that's really DIFFERENT Write us for free cool shaves. Yourskinwill thankyou. smile today Or to save time—ask your nearest druggist for 120 of these cool INGRAM shaves The jar only costs fifty yourself cents. Ingrams Shaving Cream COOLS and SOOTHES as you shave Frederick F. Ingram Co.— Fst. 1885 Golden Glint SHAMPOO Gives the hair a“tiny tint” 187, And now... if you're 619,512 jars in 1926 | 138 Tenth St., Detroit, Mich. — also Windsor, Canada comicbooks.com