Life, 1927-09-15 · page 32 of 40
Life — September 15, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information** rather than political satire. The left side advertises the "New Model Pocket Ben" watch ($1.50) from Western Clock Company—an inexpensive, practical timepiece marketed toward everyday men and boys. The center and right contain contest rules for *Life* magazine's "Great Alibi Contest," where readers submitted witty conclusions to incomplete sentences (this week: "Well, you see, it's this way...") for cash prizes. The contest appears lighthearted wordplay competition. Below is a brief anecdote about a woman dismissing a door-to-door salesman with quick wit—humorous domestic humor typical of the era. The right side advertises traveler's cheques from W & J Sloane and the American Bankers Association—financial safety products for the traveling public of the 1920s. This is essentially a magazine page mixing consumer goods ads with reader engagement contests; no political cartoon or satire is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PocketGen Hundreds of thousands of men and boys have put their “O. K.” on the New Model Pocket Ben. Good looks, faithful service and low price —it is everything you need in a watch. Sold everywhere for $1.50. With luminous night-and-day dial $2.25. WESTERN CLOCK COMPANY La Salle, Ilinois | which Life Conditions of the Great Alibi Contest (Please turn to page 22 information.) 4 ACH week we will publish a dif- ~ ferent picture in the CONTEST—the picture thi ; being m. NUMBER FORTY.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judg furnishes the cleverest and most in- genious conclusion to the sentence starts, “Well, you see, it’s ..”" Five second prizes of hh will be awarded to the runners-up. ked “ALIBI this wa $10.00 e: Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it nec y for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lirk. In the event of a tic, the full amount of the prize will be awarded to each of the tying con- testants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. ‘The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER FORTY should be so marked, and sent to ALIBI CONTEST EDITOR, Li 598 Madison Ave- nue, New York City. All answers to ALIBI NUMBER FORTY must reach Lire’s off before September 29, 1927. Announcement of the winners will be made in the issue of October 20, 1927. noon on The Contest is open to all and is not limited to subscribers to L Members of Lire’s staff, and the families, are barred from competi- tion in the Contest. Finality Who says that a woman can’t put things in a nutshell when she likes? The lady of the house was giving a final h to her door-kn d noticing a particularly — unprepossessing hawker fumbling with the gate-latch, she fore- stalled him with * thank “No whal Whatever you've Bulletin (Sydney). ‘one to-day, you for other | | The Fifth Avenve establishment of W & J Sloane, the famous floor-covering and furniture house of New York, Washington ead Sea Francisco. “SAFE TRAVEL FUNDS” Says W & J SLOANE “Traveling as they do to out of the way and in some cases, hazardous markets, our buyers must have traveling funds which are ab- solutely safe; that is why we supply them with A-B-A Certified Cheques. They are accepted everywhere, and afford complete protection against loss or theft.” This is the statement of Mr. George H. Stevenson, Director of W & J Sloane, the well-known Fifth Avenue furniture and floor- covering establishment. A-B-A Cheques are the only certified travel cheques enjoying worldwide acceptance. Ex- perienced travelers recommend them highly for use in the United States or abroad, be- cause they are so readily cashable. Buy Them at Your Bank A-B-A Cheques are certified by Bankers Trust Company, New York, Agent for the issuing banks, and are the only authorized travel cheques of the American Bankers Association, FREES (157 ih.iond ger your complimentary of Harry Franck’s invaluable 9 ""Y Abroad,” sold in bookstores for $1.00. AMERICAN BANKERS ASSOCIATION A:B:A oatfe( CHEQUES TRAVEL BANKERS TRUST COMPANY, NEW YORK Agente for the issuing banks comicbooks.com