Life, 1927-09-08 · page 35 of 36
Life — September 8, 1927 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement for the Whippet Six, a budget-friendly car manufactured by Coach. The page promotes the vehicle as "the most active six in its price class," emphasizing practical features for 1920s consumers: four-wheel brakes, fuel economy, easy handling, and a lower center of gravity for road stability. The image shows the car in a scenic mountain setting with passengers, a common advertising approach to suggest aspirational lifestyle. The text highlights competitive advantages—acceleration, steering ease, and affordability at $795 for the Coach model—targeting middle-class buyers seeking modern automobile features without premium pricing. This represents typical period advertising positioning a reliable, practical vehicle against more expensive competitors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HINGTON The Most Active S1x in its Price Class A modern car for modern conditions—and the erates to 25 from 10% to 23°). fast lowest-priced Six with 4-wheel brakes. For live- nearest competitors. liness—pick-up, speed, power—there’s nothing like the Whippet Six at the price. Easier to drive and easier to park. Its color tones are harmo- Lower center of gravity makes the W! cling to the road at all speeds. nious and the interior is luxuriously upholstered Full vision body—with n d appointed. Watch it on hills; test it in trafhi eliminate the “blind spot” hazard. study its lines, its proportions and its equipment thenmake yourowncomparison withothercars. Full-pressure lubrication : : : : expensive cars. Exceptional power in proportion to wei a wide range of flexibility. Easier steering —Roller pivot bea a wide ran; f flexibility F t ig—Rollery Great economy—Saves on gasoline, oil, tires and the Whippet Six unusually easy upkeep. Plus these features—Oversize tires; Throttle it down to 5 miles an hour and it accel- Adjustable steering v comicbooks.com