Life, 1927-09-08 · page 34 of 36
Life — September 8, 1927 — page 34: what you’re looking at
What you’re looking at
This page combines a corporate advertisement with satirical society journalism. **The Switchboard**: AT&T's full-page ad celebrates telephone infrastructure—the switchboard operators and cord systems enabling long-distance communication. It's presented as patriotic infrastructure serving the nation, depicting the telephone as transforming America into a connected "neighborhood." This is straightforward corporate messaging from the early 20th century. **Mrs. Pep's Diary**: A humorous gossip column (continued from earlier) documenting upper-class social minutiae—a woman's unauthorized haircut visit to the barber, contract bridge games, a garden ball, receiving mail while traveling. The humor relies on depicting frivolous concerns and social anxieties of wealthy women. The entry mentioning Lucy Willets's dangerous new motor-car driving is the sharpest comic bit: the narrator fears being poisoned by spiders more than Lucy's reckless driving. The page also includes ads for The Roosevelt hotel and Ben Bernie's orchestra, typical of Life magazine's advertising model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Switchboard An Advertisement of the American Telephone and Telegraph Company A wen of cords plugged into num- bered holes. A hand ready to answer signals which flash from tiny A mind alert for prompt and accurate performance of a vital service. A de- votion to duty inspired by a sense of the public’s iance on that service. ry section of a tele- phone switchboard typi- fies the co-ordination of human effort and mech- anism which makes possi- ble America’s far-reaching telephone service. Its cords link for in- stant speech those whoareseparated by a few milesor by acontinent. Its guardian operators are of the telephone army — men and women vigilant to meet a nation’s need for communications. In plant and personnel, the Bell System is in effect a vast switchboard. serv- ing a nation that has been transformed into a neigh- borhood through telephone growth and development. Mrs. Pep’s Diary (Continued from page 9) intentions, did yesterday trim so that in the rear it does resemble if a Shakespearian page, so off secret- the wig ly to the village barber, in direct dis- obedience of my husband, and came away with atleast a professional edge to the proceedi All the afternoon disastrously, 1 large dinner at contract — bri too, and then t at B.'s, all of us going on afterwards to the Blanks’ ball, where the dane- ing floor was laid outdoors and the gardens made to look like fairyland, and after two or three turns and cau- tioning Sam not to go too near the edge of the swimming pool, to one of the card tables, where I did in some measure recoup my losses. Letters on the first post August om Jackie White, Menie 17th Howland, Cora Scovill, et il, so full of news that T was set up for the day. In fact, my joy at BUDE TERMINAL PONTING CORPORATION BROOKLYN, RCW YORE ting mail when away from home is so great that I can look kindly at an inquiry from Albert B. Ashforth as to whether or not [am thinking of moving, which God forbid. Lucy Willets in to see me before 1 was up, full pf talk about the importance of relaxing, which she is prac seriously at present, albeit the loca idea is that she would do better to make a study of tightening up vari- ous portions of her psychological S al anatomy, and nought would do her but that I must go out in the new motor which she is learning to drive, so, albeit I have not yet finished “The French Revolution” nor had half the wear out of my newest evening wrap that I expected to get before passing on, I did yield, and never in my life have I so intensely concentrated on convincing f that I am a fatalist and might have been bitten by a poisonous spider had I kept to the verandah and my book, for never does L. demonstrate her relaxation theories with such abandon as when she is driving her motor, and we were indeed lucky to return with no more casualties than one of the mys Forbes’ gate posts, the fender of a Ford parked near the post office and three or four slices of the Hennings’ lawn Baird Leonard. its charming Colo- nial appointments— its gracious serviceand distinguished cuisine —THE ROOSEVELT offers to people of taste the standard of living to which they are accustomed. 1100 Rooms~ Single or En Suite BEN BERNIE and his Roosevelt Orchestra The ROOSEVELT Madison Avenue at 45th Street NEW YORK Epwarb CuNTON FoGG Managing Director comicbooks.com