Life — September 8, 1927 — page 3: what you’re looking at

What you’re looking at

# LEE of Conshohocken Advertisement This is primarily a **tire advertisement**, not political satire. The page promotes Lee Tire & Rubber Company tires from Conshohocken, Pennsylvania. The illustration depicts a vacation scene: people returning home from holiday ("vacations are over. Back home to the familiar place..."), with vintage automobiles prominently featured. The ad emphasizes Lee tires' reliability for both "both way" travel. The image of the "Shoulderkill Balloon" tire on the left demonstrates the tire's construction quality and durability. The advertisement's tagline—"COST NO MORE TO BUY—FAR LESS TO RUN"—promises economic value. This reflects 1920s consumer culture: the growing automobile market and manufacturers' marketing strategies targeting middle-class drivers concerned about tire reliability and cost-effectiveness for leisure travel.