Life, 1927-09-08 · page 3 of 36
Life — September 8, 1927 — page 3: what you’re looking at
What you’re looking at
This is primarily a **tire advertisement**, not political satire. The page promotes Lee Tire & Rubber Company tires from Conshohocken, Pennsylvania. The illustration depicts a vacation scene: people returning home from holiday ("vacations are over. Back home to the familiar place..."), with vintage automobiles prominently featured. The ad emphasizes Lee tires' reliability for both "both way" travel. The image of the "Shoulderkill Balloon" tire on the left demonstrates the tire's construction quality and durability. The advertisement's tagline—"COST NO MORE TO BUY—FAR LESS TO RUN"—promises economic value. This reflects 1920s consumer culture: the growing automobile market and manufacturers' marketing strategies targeting middle-class drivers concerned about tire reliability and cost-effectiveness for leisure travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ACATIONS are about over. Back home to the familiar place, friends, your own bed, the old job; and thankful for them all. If you started out on Lee tires, you'll come home on them; ‘both wa Somewhere near your home is a man who sells Lee tires; a mighty good man to know. It will pay to find out now where he is. This Lee man will fit tires to your rims and he'll fit tires to your needs. He'll recommend the kind of a tire your car and your uses require. There are Lee tires for every’sized rim and every purpose; light or heavy cars, rough or smooth roads, heavily loaded passenger cars; for the “hard driver” or the careful conservative owner. Some tires are strong and thick—Heavy Duty. Some are lighter—real balloon resiliency. All Lee tires, from the Ford sizes to the big truck Staghounds are as carefully made as Lee craftsmanship and Lee tra- dition demand. We still intend that the distinguishing merit of tires by LEE of Con- shohocken shall mean, not an occasional good one that startles vou Shoulderbill Balloon | by marvelous mileage, but that every tire, whatever its size or weight, The Lee“ Heavy Duty" line. Made (5) shall give a performance above your expectations. fre rt to finish up to Lee . Is by Lee maste fits mparable lin : LEE TIRE & RUBBER COMPANY YO MORE TO BUY ~ FAR LESS TO RUN LIFE: Published Weekly by Life Pub, Co., $98 Madison Ave., N. Y,. N. Y. Subeeription, $5.0 nt’d as Pod Clasg M. 7 Life Pub. Co.2Aa | comicbooks.com