Life, 1927-09-08 · page 2 of 36
Life — September 8, 1927 — page 2: what you’re looking at
What you’re looking at
This is a straightforward automobile advertisement, not political satire. Chandler-Cleveland Motors Corporation advertised their 1928 car models with claims of "new magnificence," enhanced mechanical features, and reduced prices. The ad lists specific models—Special Sixes at $1,235, Big Sixes at $1,495-$1,795, and Royal Eights at $1,995-$2,195—positioning them as affordable luxury vehicles. The accompanying illustration shows the car surrounded by well-dressed customers and onlookers, emphasizing the automobile's appeal to middle and upper-class buyers. This reflects the 1920s automotive boom, when car ownership expanded dramatically and manufacturers competed intensely on features, styling, and price. The ad's tone suggests optimism about consumer purchasing power during this pre-Depression prosperity period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
QTEPPING forward in the sway of its strength, independence and s Chandler now brings to the forefre liant array of 1928 models—nev. spirited design—bodies swung smartly close to the ground—ultra-distinctive, but not reme—styled to be stylish not just for a year, but for years to come... New cars with oceans of satin-smooth power—with a getaway like a jack-rabbit— able to climb serenely up steep hills in high- gear—and able to maintain express-train speed clear across the continent and back . New cars with steering made easier than ever—with springs that really absorb the jolts—with every mechanical requisite for long life—with a chassis that lubricates it- self automatically and instantaneously when you push a plunger with your foot... New c icent mode with a large variety of magnif- — with a wide choice of color harmonies — with an extensive range of new lower prices. New Special Sixes at $945 to $1235; new Big Sixes at $1495 to $1795; new Royal Eights at $1995 to $2195; all prices f. 0. b. Factory. We soberly believe these to be the most valueful motor cars now before the American public—and we ask you to go as far as you like in making comparisons. CHANDLER-CLEVELAND MOTORS CORPORATION, CLEVELAND CHANDLER comicbooks.com