Life — September 8, 1927 — page 2: what you’re looking at

What you’re looking at

# 1928 Chandler Automobile Advertisement This is a straightforward automobile advertisement, not political satire. Chandler-Cleveland Motors Corporation advertised their 1928 car models with claims of "new magnificence," enhanced mechanical features, and reduced prices. The ad lists specific models—Special Sixes at $1,235, Big Sixes at $1,495-$1,795, and Royal Eights at $1,995-$2,195—positioning them as affordable luxury vehicles. The accompanying illustration shows the car surrounded by well-dressed customers and onlookers, emphasizing the automobile's appeal to middle and upper-class buyers. This reflects the 1920s automotive boom, when car ownership expanded dramatically and manufacturers competed intensely on features, styling, and price. The ad's tone suggests optimism about consumer purchasing power during this pre-Depression prosperity period.