Life, 1927-08-04 · page 29 of 40
Life — August 4, 1927 — page 29: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward advertisement for Fisher Body Corporation, a General Motors subsidiary. The page promotes Fisher Bodies' new car designs across multiple GM brands (Cadillac, Buick, Chevrolet, Pontiac, Oldsmobile, Oakland, and LaSalle). The ad emphasizes luxury features: beauty of line, roominess, artistic appointments, and safety construction. It claims universal public preference for Fisher-bodied cars across all price classes. The ornamental Art Deco border and Fisher logo at bottom are purely decorative branding elements typical of early-twentieth-century advertising design. This appears in *Life* magazine's advertising section, not its editorial/satirical pages. There is no political or social satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
an dy Lae? ‘ 23 can BODIES 5, FISHER of New DESIGN A 5 ¥ a a Each year the motoring public keenly anticipates the new car announcements of General Motors no less for the new splendor of the latest Fisher Bodies than for the finer performance of the chassis. The Fisher Body Corporation is proud to offer its newest designs and improvements on the splendid new chassis now commanding the public interest. This year, Bodies by Fisher attain new heights of perfection in beauty of line and finish, in luxurious roominess, in artistry of appointment, in staunch- ness and safety of construction. It is indeed gratifying that such universal public preference attaches to those cars in every price class which bear the emblem — Body by Fisher FISHER BODIES GENERAL MOTORS CADILLAC LA SALI BUICK CHEVROLET OAKLAND PONTIAC OLDSMOBILE \ ¥ comicbooks.com