Life, 1927-07-28 · page 4 of 36
Life — July 28, 1927 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. The Metropolitan Life Insurance Company uses the page to promote a free booklet about "Dyskinesia"—a real medical condition involving digestive and intestinal problems. The ad emphasizes that dyskinesia is "preventable and curable" through proper health habits rather than drugs. There is no cartoon or caricature. The only illustration is the company's building (the iconic Metropolitan Life Tower in New York). The coupon invites readers to request the free booklet. The ad reflects early 20th-century insurance company marketing: positioning themselves as public health educators and trustworthy institutions promoting wellness. This was standard practice for major insurers of the era seeking to build corporate reputation and customer goodwill.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Send this coupon today Pe Metropolitan Life Insurance Co. 1 Madison Avenue New York City Please mail without cost to me a copy of the booklet, “Dyskinesia”, which tells how to avoid and how to overcome intestinal sluggishness. Name___ __ ‘Sereet— Ciey—_____ Jl DYS The booklet, “Dyskinesia”, Metropolitan Life Insurance Company, will probably be of value to more people than any booklet this Company has ever offered for free distribution. T is safe to say that Dyskinesia—pro- nounced Dis-kin-ees-ia—causes distress to more persons than any other phy- sical ailment. Dyskinesia makes people old before their time. It is a cause of dyspepsia, sick headaches, colds and inflammation of the intestines. When neglected it may induce or aggravate rheumatism, gall-bladder trouble, disease of the kidneys and other serious maladies. For the millions of sufferers from this ail- ment here is good news— Dyskinesia is both preventable and curable, but not by drugs, many of which at first relieve but later make the condition worse than it was. The successful treatment for Dyskinesia is based on an understanding of health habits that can easily be acquired by al- most anybody. In its splendid fight for better health and less sickness, medical science can be given credit for another great victory. Every family should send for a copy of the helpful booklet, “Dyskinesia™. It tells in plain English how a vast amount of needless distress and seri- ous illness can be prevented. eater . one of the Latest printed by the the common diseases which afflict the people of the United States and Cana part of Metropolitan work for the promotion of health and the reduction of mortality. ead . The free booklet service is an important The Metropolitan strongly advises all readers of this announce: ment to send for a copy of “Dyskinesia®. It will be mailed without charge. HALEY FISKE, President. The Metropolitan, since the inception of its welfare work, has printed and distributed more than 400,000,000 booklets and pamphlets dealing with the cause and prevention of most of Published by i id METROPOLITAN LIFE INSURANCE COMPANY~NEW YO Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each year SSS 4 Class Matter, June 8, 1883, at New York Post ub. Co, ia US, England and British Possessions. Published Weekly by Life Pu let act of March 3, 1879, F LIFT Ofc comicbooks.co