Life, 1927-07-28 · page 3 of 36
Life — July 28, 1927 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **tobacco advertisement**, not political satire. It features Old Briar Tobacco marketed as "the best pipe smoke ever made" by the United States Tobacco Company of Richmond, Virginia. The imagery shows an elderly man with a pipe surrounded by smaller faces emerging from a tobacco box, suggesting the product appeals to diverse demographics. The quoted endorsement—"It came, and is the best tobacco I ever smoked!"—is attributed to "Justice" (likely a generic reference rather than a specific person). The ad emphasizes the tobacco's quality, smooth smoking experience, and affordability. A coupon at the bottom offers a special deal for dealers without stock. This represents straightforward early 20th-century commercial advertising, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*The above unsolicited praise 1s from a judge who used this coupon [77> "Tt came,and is the best tobacco * 9 I ever smoked!” Justice —— S*: convincing praise for Old Briar Tobacco from such a pipe smoker means far more to you than anything we can say. Old Briar is bringing back to pipe smokers all of the old peace, contentment, satisfaction and solid comfort of pipe smoking. Vast multitudes—men whose opinions may be divided on a thousand subjects—are united on this wonderful smoking tobacco. Light up your pipe—filled with Old Briar Tobacco. Draw in its npe fragrance, sts full, pleasant aroma. Smoke it awhile. Enjoy its natural tobacco taste, its rich body. Notice how cool it is—and how extra smooth, Years of scientific knowledge in the art of mel- lowing and blending and generations of tobacco culture have gone into the production of Old Briar Tobacco. Step by step Old Briar has been developed—step by step perfected. Of all the pleasures man enjoys, pipe smoking costs about the least. TO DEALERS: ou 1 sealed box UNITED STATES TOBACCO COMPANY, RICHMOND, VIRCINIA, U.S.A, 4 IF YOUR DEALER DOES NOT HAVE OLD BRIAR 1 ° Print Name o Address. City and State... Your Dealer's Name. . Address. | Mail this coupon to United States Tobacco Co., Richmond, V If you prefer—send stamps, money order or check with coupon Tear out coupon now, while it's handy. Ly—t U.S.A. comicbooks.com