Life, 1927-07-28 · page 24 of 36
Life — July 28, 1927 — page 24: what you’re looking at
What you’re looking at
**Main Cartoon:** This satirical illustration mocks the 1890s by contrasting how babies were actually dressed then—naked or minimally clothed on goatskin rugs for photos—with the false impression that period infants wore elaborate street costumes. The joke targets nostalgic misremembering of "the Gay Nineties" as more refined than reality. **"First Reader for Summer Resort":** A template-style satire of formulaic resort advertising. It mimics the Q&A format of children's primers while exposing how resorts use identical cookie-cutter descriptions (beautiful mountains, all modern conveniences, golf/tennis/swimming, mineral water) regardless of actual location or quality. It's advertising satire. **"He Forgot to Remember":** A brief joke mocking fixed wrestling matches—the wrestler couldn't even remember which predetermined outcome he was supposed to perform, suggesting the match-fixing was so prevalent and meaningless it became forgettable. Together, the page satirizes nostalgia, standardized marketing language, and entertainment fraud.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MEMBERS OF THIS GENERATION, PERUSID MOTHER AND FATHER SPRAWLED STARK THAT INFANTS OF THE NINETIES WERE SIIINING MARKS FOR PNEUMONIA, ANOVE HOMEY GROUP TO SLOW THAT A DAY'S STREET COSTUME OF TIE PERIOD WENT A way TO OFFSET THE COSTUME HE WORE AT THE PHOTOGRAPHER'S. MIT THE The Gay Nineties 7 THE FAMILY NAKED ©N A ALBUM AND SEEING GOATSKIN RUG, BABY PICTURES OF MAY GET THE IMPRESSION THEREFORE, WE SUB- A First Reader for Summer Resort Advertisement Writers WHERE is our place located ? A. In the beautiful —— Moun- tains, at an elevation of —— feet, situated on an eminence overlooking the River. Q. Is our hotel fireproof? A. Yes, with automatic sprinkler system. Q. Has our hotel any of the mod- ern conveniences ? al. All of them: hot and cold run- ning water and telephone in every ate tub and shower baths, electric elevator, automatic refriger- room, pri ating system and laundry, beauty parlor and barber shop. Q. Describe our rooms. A. Every room is an outside one, commanding a beautiful view of the surrounding country, each well fur- nished; the beds are luxurious in the extreme. Q. Have we any. special diver- tissements to offer our guests? A. Yes. fishing, riding, and ‘orchestra, , unusual wild flowers, ex- swimming, mountain A sporty golf course, cellent cuisine, splendid service, famous Mineral Water, and first-run moving pictures. Q. How are our rate A. Very reasonabl to twenty dollars a ¢ John Henly Tyree. From twelve He Forgot to Remember UB: Why did Curlew quit the * wrestling game? Dus: He got so he couldn't re- member how the match was supposed to turn out! comicbooks.com