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Life, 1927-07-28 · page 23 of 36

Life — July 28, 1927 — page 23: what you’re looking at

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Life — July 28, 1927 — page 23: Life, 1927-07-28

What you’re looking at

This Life magazine page (dated 21) contains three separate satirical pieces: 1. **"The Cool of Eve"**: A poem mocking women's fashion excess. The speaker laments that modern women, unlike the biblical Eve, are trapped wearing heavy silk and furs even on hot days due to fashion conventions—suggesting fashion standards have made women uncomfortable and enslaved to vanity. 2. **"And How!"**: A comedic monologue by a chatty, scattered office worker (likely a secretary or receptionist) who rambles endlessly while supposedly working. The satire targets workplace inefficiency and women's perceived tendency toward excessive talking. 3. **"Motion-Picture Producer Becomes President of a Railroad"**: A businessman casually discusses converting a railroad into a money-making scheme, hiring unqualified staff, ignoring regulations ("Interstate Commerce Commission"), and planning to shut down operations for personal vacation. This satirizes corporate greed and incompetence during the early railroad/industrial era. 4. **"Is It Love?"**: A brief joke about a woman consulting a Viennese psychiatrist about romantic uncertainty—mocking psychological fads of the era. The overall tone critiques fashion tyranny, workplace absurdity, corporate malfeasance, and modern psychological trends.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

7 een The Cool of Eve Olt, Eve, Eve, how could you, Walking in Eden's glade, A slender, white-skinned figure, Dappled with sun and shade! For Sunday morn a lily You braided into your hair; Your sweet breath was a perfume, The Lord God called you fair. And now at noon on Sabbath, To styles I so defer That I sit swathed in folds of silk, And wear a summer fur. And while the text is given out, The flaming sun burns higher, And I, who should be worshipful, Sit breathless and_ perspire Oh, Eve, Your bare feet in the grass, For just one bite of apple Bring such a fate to pass? With that one horrid tidbit, ‘The styles you so revisec That cliarch; W BAT Oh, Eve, you'd be surprised ! i CBU. And How! (“Are you tongue-tied without your ry?"—Adrertisement.) “OPH good morning Mr, Bleep _—" now I do hope you haven't this line called? The nd W.? That's a ter- rible title office appeal. I hear the Union Pa- g a lot of long letters this morning my goodness I feel like something the cat found in the ash-barrel my gentleman friend you know and we went dancing after the theatre not that I would think of taking at ily maybe a little gin but my goodness I feeb so : { ‘4 } ‘ ‘ f sleepy now let's begin and get it \ with because my goodness I - never felt so terrible and the 4 prices they charge you in those 2 places oh there goes the point on I my pencil well never mind [ have another one and are you going to ~~ write another one of those long letters full of those crazy words to that Mr. well if you are [ just . won't be responsible and I do think that’s the cutest tie you have on now please Mr. Bleep She (admiringly): Gosit, min, you pet let's get right down to business wir pervect TECHNIQUE! Mow vO YoU oh there's my telephone ringing KEEP IN TRAINING? excuse me a minute T'll be right) Mer 1 Was sTROKING THE WELLESLEY back.” HOW. CREW ALL SPRING. PEARLS. Second Gold-Digger: vox’t ue so pump, WELL THIS MONTH ASN "T snappy—something with a lot of box- jobs... don't 1 Maps around cific is doing good business. Why all First Gold-Digger: UM urine TAKEN TO CARTIER’S TO-MORROW TO GET sox? MAMIE, YOU KNOW PERFECTLY ANy “RUIN IT The Motion-Picture Producer Becomes President of a Railroad not call our road “The Union At lantic’?... Let's fire a lot of people Ve need something quick. All my wife's relations need © none of the in the wastebasket Hire ar his office. Throw “em to draw me some new artist Tell him we got to have ‘em thing to-r wo ome Py don't give him no money in van Who's waiting to me? The Interstate Commerer Commission? — Let ‘em wait a couple of hours—then tell ‘em I'm in conference and can't see anybody until next winter. I know where we can pick up a lot of old derricks cheap. We'll buy ‘em and hire some guy to change ‘em into punches f our con ductors It costs too much te run trains all vear ‘round. We run twice as many trains for the next) month Then we'll close down the railroad and lay every body off while I take a long rest in Europe Robert Lord Is It Love? M ABLE: Do vou think Cla * really likes Bobby Anicr: She doesn't know: vet She's going to that famous Vient id out psychiatrist to comicbooks.com