Life, 1927-07-21 · page 37 of 38
Life — July 21, 1927 — page 37: what you’re looking at
What you’re looking at
This is a Coca-Cola advertisement, not political satire. It promotes a $30,000 cash prize contest. The image shows a well-dressed couple toasting with Coca-Cola bottles, emphasizing the drink as a social beverage. The "Good Company" headline suggests Coca-Cola facilitates sociability. A "Find the Key" contest element appears in the lower left corner. The ad claims soda fountains are "centers of sociability" serving millions daily. This reflects early-to-mid 20th-century marketing emphasizing social occasions and consumer spending during America's consumer culture expansion. The formal attire and styling suggest this targets middle-class aspirations around leisure and companionship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
vieley GOOD COMPANY tC There's nothing like a good drink! That taste-good feeling of Coca~Cola makes it the one great sociable drink. Thats why soda fountains and \ \\ \Y refreshment stands are centers of | X for millions ~ ~ ~ over 7 million a day. re HP i a \ Ul » the column on the opposite page for details about this $30,QO00 contest comicbooks.com