Life — July 21, 1927 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Find Six Keys to the popularity of Coca-Cola Through a national survey the public has given us six outstanding reasons why every- body likes Coca-Cola, They are being illus- trated and presented in Coca-Cola advertis- ing between the first week in May and the middle of August—in many newspapers and in each of the following weeklies (one “key to cach advertisement) ning Post, Literary Di Weekly, The Saturday gest, Liberty, Collier's and Life—in posters and outdoor it the country, and in the und the soda fountain 1 decorations of the many thousands of places that serve Coca- Cola, You'll find one of the “keys” in the advertise- ment on the opposite page. Four have appeared. Check back and find t missed them. All will be easy to find keep your eyes open to Coca-Cola Advertisi Just three things to do: © Fivdand write dorm the “six keys” tell where you found each one. 2) Pick out the one key that appeals to you most and tell in o @ good reason for the popularity of Coca-Ce Then write ¢ answer (in one para- rtisements, what t (a wall, poster, red e turious pieces used to ins and re- presents to Tell w rtiseme nor any one of indy nt sta, ands) best illust or more of the “six keys 0 where you saw the ad For the correct naming of the "six keys" and the best answers to the two questions, the following cash prizes will be awarded: $10,000 5,000 2,500 1,000 Sth prize 500 10 sixth prizes (each 100 20 seventh prizes (each) $0 200 eighth prizes (each 3s 460 ninth prizes (each 10 A total of 638 prizes $30,000 RUL = Ss nail any entr the first week rite on only one + pen or pencil, but answers to CONTE: rola Com JUDGES y, Atlanta, Ga. their awards shall be fina Mrs. Pep’s Diary (Continued from page 22) ishing in his icebox for two days. And Aldis Squire did tell how last Sunday he had looked up from his papers and beheld a black spot in the air ahead of him, and focus his would, he could not rid eves as he himself of the image, so that he feared himself on the brink of blind- ness and bawled loudly for his wife to demonstrate to her his affliction, whereupon Em walked over to the distance he designated and plucked off a spider which was hanging from the porch ceiling. Home betimes, to find Sam and Andy Butterfield with their noses in two splendid juleps, and when I demanded the reason for such lavish and unaccus- tomed celebration, Sam vouchsafed that the butcher had sent us some mint by mistake, and he was unable, after sniffing its fragrance | dent, to resist making the most of it. June ‘The publick prints filled 28th with accounts of wed- & dings, and how do feel for the poor bridesmaids, who must lay out between one and two hundred dollars for a flimsy outlandish frock which they can never wear again, even if they have the good fortune not to have it torn off them during the festivities. The custom of having so many maiden a trifle prim- itive, in especial when a_milliner does go to the extent of trimming their hats with seashells, as I did read of last Lord’s Day. To the Ritz, to call on Tom and Eunice Avery, who are down from Boston, and whilst waiting for the lift I did sorry I attendants is, meseems, hear a woman remark that she felt all the better for having walked that three blocks. Found Eunice berat- ing Tom for the appearance of his hat, and vowing that she would not quit the hotel until he had gone forth and provided himself with a new one, nor did I blame her neither, and whilst he was absent we did discuss the obstinacy of the mak sex in regard to its headgear, in especial if the latter comes from Lord! I do not think I ever saw in my life a Panama hat which looked as if it had been made for its wearer, ap the fact that so many of them are brought home as presents may account for their general look of disreputability. This day I did catch our Katie in my sitting-room a-doing of the great jig-saw puzzle which is set up there, ind albeit we are glad of any help on it, I had liefer it came from less expensive sources, forasmuch as it is bad enough to have K. so interested in the garden restaurant next door that she trains opera glasses on the food. All the evening gone in mak- ing plans for a party, and when I did ask Sam’s advice on this point and that, he demanded to know whether it was to be a salon or a saloon arrangement. Baird Leonard. much, Panama. and may Definition of a Journalist A coon journalist is one who can ex- pand the material for a paragraph into a whole article, but never does so if he can avoid it; who is widely informed, but respects the limits of his informa- tion; who is violent in expressing his pons, but re them; and who s " inspire diffe able in forming ks to win the ag’ t of his readers, but would rather their indignation than their in- ce on and Athenaum (London). Tue beauty al it the vacation season is that if you don't pay your bills 5 creditors think it is because you’ are away.—Miliraukee Journal “WELL a , THE WIND'S BEEN BLOWING OUR WAY ALL APTERNE SAVED THREE GALLONS OF GAs No MUST HAVE LINE AT LEAST.” > ‘* Seby comicbooks.com