Life — June 23, 1927 — page 38: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

$30,000 in Cash Prizes Find Six Keys to the popularity of Coca-Cola Through a national survey the public has given us six outstanding reasons why every- ody likes Coca-Cola, They are being illus- trated and presented in Coca-Cola advertis- ing between the first week in May and the middle of August—in many newspapers and in each of the following weeklies (oni nn to each advertisement): The Saturday E ning Post, Literary Digest, Liberty, Collier's Weekly, and Life—in posters and outdoor signs throughout the country, and in the show window displays and the soda fountain and refreshment stand decorations of the many thousands of places that serve Coca- ola, Two of the “keys” have already appeared, but you can still enter the contest by check- ing back and finding them. You'll find the third “key” on the opposite page. All will be easy to find—if you keep your eyes open to Coca-Cola advertising. Just three things to do: Find and write down the ‘six keys" and tell where you found each one.* Pick out the one key that appeals to you most and tell in one poragra ph why it is @ good reason for the popularity of Coca-Cola, Then write an answer (in one para- graph) to this question: Other than magazine and newspaper advertisements, what Coca-Cola advertisement (a wall, poster, red sign or any one of the various pieces used to decorate show windows, soda fountains and re- Sreshment stands) best illustrates or presents to "you one or more of the “'stx keys"? Tell why— and also where you saw the advertisement, For the correct naming of the “six keys the best answers to the two questions, the following cash prizes will be awarded: prize... 10 sixth prizes (each) 20 seventh prizes (each) 200 eighth prizes (each) 400 ninth prizes (each) A total of 635 prizes RULES *Do not mail any entry before the first week in August. You must see all “six keys” before you can write correct answers, and the final “key” will not ap- pear until then. Contest closes August 25, 1927. All entries must be mailed by midnight of August 25, 1927, The contest is open to everybody except those connected with The Coca-Cola Company, a Coca-Cola bottling company, or their families. Write on only one side of paper. Use typewriter, pen or pencil, but please write plainly. Write your name, occupation and address plainly at the top of the first ‘page of your entry. Prizes will be awarded strictly on merit, in- cluding the correctness, neatness and clearness of your answers. All answers become the property of The Coca-Cola Company and may be used in advertising or otherwise. None will be returned. Address all answers to CONTEST JUDGES The Coca-Cola Company, Atlanta, Ga. Announcement of the winners and awarding of the prizes will be made as soon after the close of the con- test as the judges can complete their work. The judges will be three former Presidents of the In- ternational Advertising Association (formerly Asso- ciated Advertising Clubs of the World) and the President of the Coca-Cola Bottlers’ Association, and their awards shall be nal. Life What the Sightseer Expects to See in Hollywood | CHARLIE CHAPLIN clown- * ing in the middle of Sunset Boulevard, while all traffic is halted for thirty minutes. 2. Lon Chaney as (a) a hunch- back, (b) a legless cripple, (c) a police dog. 3. Douglas Fairbanks doing a handstand on the edge of a sky- scraper. 4. Mary Pickford in rags and tat- ters, entering Grauman’s Egyptian Theatre. 5. Somebody shooting somebody at an all-night brawl. 6. The inside of the studios. What the Sightseer Actually Sees in Hollywood 1, A great many little girls in pretty calico print dresses with lace at the hem, all out of work and all trying to get jobs as extras. 2. Donald Ogden Stewart trying to drive his car on Sunset Boulevard and holding up all traffic for thirty minutes. 3. Lon Chaney in a dark blue business sui +. Douglas Fairbanks in his latest picture, “The Black Pirate,” at the Orpheum, 5. Two character actors dissi- pating by an after-theatre snack at Henry's Café. 6. The outside of the studios. Norman R. Jaffray. NoW WE KNOW WHAT'S IN THE BOOK THAT MISS LIBERTY HAS BEEN HOLD- ING UNDER HER AR (GUSH TERMOAL PRINTING CORPORATION, BROOKLYN, NEW YORK Rhymed Reviews Murder at Smutty Nose By Edmund Pearson Doubleday, Page & Co, HE bluebirds list with pinions furled, The builders lean from lofty gird- ers Edmund Pearson tells the world About the most artistic murders, While He craves as victims neat, well-bred, Behaving folk who pay taxes; He wants his murders raw and red And done, by preference, with axes, their He likes the blunt, straightforward zeal That slays in hope of golden foison And crimes unmarred by sex appeal With, maybe, just a dash of poi- son. He paints in strong and vivid prose The dark and dire assassinations Upon the isle of Smutty Nose And thirteen kindred operations. The Salem villain used a club, Though after that he ran a knife in, While G. J. Smith employed a tub To drown each new, successive wife in, And when we pardoned Dr. Cream, Whose drugs had sent one shade to Hades, He showed a consequent es- teem For law by killing four poor ladies. Yet softlings weep and thugs are freed Until the gentlest hardens, And so the author hints a need For sterner courts and rarer pardons. nature He puts among the worst of shams mawkish, blindness And holds it cruel to the lambs To show the tiger too much kindness. Our sentimental Arthur Guiterman. Well Informed MAvveE: I could give you an earful about him if I wanted to, Heten: Were you ever mar- ried to him? Mauve: No, thank good- ness, but I know some girls who were. comicbooks.com