Life, 1927-06-23 · page 37 of 38
Life — June 23, 1927 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising with light satirical content**—typical of Life's format during this era. The main illustration depicts a humorous scenario titled "Embarrassing Moments": a golfer has sneezed mid-swing, causing his partner to miss an easy putt. The satire is gentle—poking fun at social awkwardness on the golf course. The caption suggests lighting a Murad cigarette to recover one's composure, positioning smoking as a solution to embarrassment. The page contains multiple advertisements (Forhan's toothpaste, Murad cigarettes, Stodds for trolley sickness, Mothersill's for travel sickness) interspersed with brief humorous items: a poem about rural America, a joke about a college boy deciding whether to shave, and a satirical "tour itinerary" for sailors visiting New York that obsessively emphasizes water and ships. The humor is mild and consumer-focused—typical 1920s magazine fare designed to entertain while selling products to middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Notes of a Traveler Is my opinion Our fair dominion Is quite as good as it seems: ‘The trees are blowing, The men are sowing, ‘The boys are fishing the streams. ‘The mountains steeple; ‘The folk that people ‘The plains and valleys below Are ten times nicer Than Lewis, Dreiser, And Sherwood Anderson know. —Arthur Guiterman, in Saturday Evening Post. A Necessary Question A youxe collegian was explaining his tardiness in keeping an appointment with one of his fair friends: “I wouldn't have been late, only I was trying to decide whether to shave or not Sweer Youno Tittxo And what did you decide? —Toronto Goblin, (innocently): Most recommendations are good be- cause you secure them when the firm is in fine humor over getting rid of you. —Mibecaukee Journal. Your Dentist Knows The Preventive Measures That Halt The Advance Of Health-Destroying Agents The mouth is the source of many troubles, among them being Pyorrhea—a foe that penalizes 4 out of § after 40 and thousands younger. Discourage This Enemy Play safe! Have your dentist give your teeth and gums a thorough examination at least twice a year. And start using Forhan's for the Gums today. This dentifrice is more than a tooth paste. It is health insurance that provides protection against grim Pyorrhea. It contains Forhan's Pyorthea Liquid, used by dentists everywhere. Forhan’s firms the gums. It keeps teeth white and Protects them against acids which cause decay. Sce your dentist, often. And start using Forhan’s regularly. Teach your children this health-habit. They'll love the taste of Forhan’s. Atall druggists—35c and 6oc. Formula of R. J. Forban,D.D.S. Forhan Company, New York Forhan's for thegums an easy putt... EMBARRASSING ~MomeNTS ‘When you sneeze and your partner misses «be nonchalant... lighta MURAD CIGARETTE MURAD For those who feel entitled - to life’s better things © 1927, P. Lorillard Co., Est. 1760 More Than a Tooth Paste .... It Checks Pyorrbea When the Fleet Is In A Sailor’s Ideal Tour of New York 10 a. w.—Visit Museum of Natural History and study specimens of marine life. 11 a. M.—Visit Metropolitan Museum of Art and inspect paintings of famous warships. Noon.—Fish dinner. lr. isit Battery and watch the ships go by. 1:30 p. ».—Tour of Aquarium, with special attention to flying fish, porpoises and giant turtles. 2 vp, x.—Round trip between New York and Staten Island on municipal ferry- boat. 3 y. m.—Trip to Central Park lake and ride in the motor boat. 3:30 vp. ».—Inspection of old ship mod- els in department stores. 4:30 pr. m.—Visit circus to see the tat- tooed mai 5 vp. m.—Address by Mayor Walker, “Our Water Supply.” —H. I. Phillips, in New York Sun. An Old Habit Tue story now is that the Scotch gawfer learned to’ keep his eye on the ball originally when some one told him that there were two or three strange persons playing around the course. ROLLEY SICKNESS —faintness, stomach disturbances and dizziness caused by Sea, Train, A Air or Car Travel. Mother- sill’s will promptly end all forms of Travel Sickness, 33 & $1.30 at Drug Stores or direct jothersiIl Remedy Ce, Ltd. Montreal comicbooks.com