Life — June 16, 1927 — page 4: what you’re looking at

What you’re looking at

# Analysis This is a **full-page advertisement**, not satirical content. It promotes the Mimeograph machine, manufactured by A.B. Dick Company of Chicago. The ad argues that "wisdom is in doing, more than in saying" and positions the mimeograph as "machine wise"—essential business equipment. It emphasizes the machine's ability to produce thousands of printed letters, forms, and bulletins daily, thereby reducing operating costs and improving efficiency. The image shows the mimeograph device itself. Two small text boxes provide service information and invite readers to request demonstrations. This represents early-20th-century office technology marketing, targeting businesses and educational institutions. The mimeograph was genuinely revolutionary for reproducing documents before photocopiers existed—making bulk document production affordable for organizations beyond large printing houses.