Life, 1927-06-16 · page 4 of 34
Life — June 16, 1927 — page 4: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satirical content. It promotes the Mimeograph machine, manufactured by A.B. Dick Company of Chicago. The ad argues that "wisdom is in doing, more than in saying" and positions the mimeograph as "machine wise"—essential business equipment. It emphasizes the machine's ability to produce thousands of printed letters, forms, and bulletins daily, thereby reducing operating costs and improving efficiency. The image shows the mimeograph device itself. Two small text boxes provide service information and invite readers to request demonstrations. This represents early-20th-century office technology marketing, targeting businesses and educational institutions. The mimeograph was genuinely revolutionary for reproducing documents before photocopiers existed—making bulk document production affordable for organizations beyond large printing houses.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Service We maintain direct branches of our main factory in New York, Boston, PI Washington, Cin: cinnati, Indianapolis, Pittsburgh, Detroit, Se. Louis and Kansas City. And usually the best office equipment store in other cities sells Mim- eographs and always has supplies in stock. A. B. Dick Company Chicago MIMEOG BR ATH working day, has made the Mimeograph an_ indispensable factor in many business and educational activities, where it is helping to beat down oper- ating costs and to speed up general efficiency. In the day of the triumphant machine it pays to be machine wise. Wisdom is in doing, more than in saying. Are you machine wise? It is a self-evident fact that no man should be per- mitted to do a piece of work which a machine can do better. But here is a machine that does important work that could hardly be done at all without its help. Its ability to turn out thousands of well printed letters, forms, bulletins, designs, etc., in every hour of the Today You can’t possibly know of the many im- portant ways in which the te Minow? can you howe learned @ few in- teresting facts concem- you an interesting booklet on this A request will bring it to you without obligation. A. B. Dick Company ‘Chicago comicbooks.com a eee