Life, 1927-06-16 · page 3 of 34
Life — June 16, 1927 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement** for Elco motor cruisers, not a political cartoon. The ad uses aspirational marketing targeted at urban professionals. It depicts a man dropping anchor as he "lifts the anchor" of city life—a visual pun. The text promises escape from "hurrying crowds," dusty streets, and office worries through boat ownership. The small illustration at top left shows a businessman releasing his mooring line, symbolizing freedom from work obligations. The large central image showcases an Elco cruiser at anchor, emphasizing its seaworthiness and comfort as a "Home Afloat." The appeal is escapist leisure fantasy marketed to 1920s affluent readers during an era of economic prosperity, promoting recreational boating as the ultimate vacation solution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[\ owl drop all cares One of these mornings you'll wake up with a | Ve Lvas you lift sudden distaste for hurrying crowds, and the Jai the anchorowee office, and dusty, sun-baked streets. And you'll start longing for a breath of salt sea air tax for a chance to get away from everything and everybody. t-4ax4 When that happens, you might as well give in fed, for the sea is calling...and it’s got SD you tAxd and you’ll not be content until you own a seaworthy motor cruiser. tata With an Elco Cruiser — a real “Home. Afloat” — you will be free to do exactly as you like. You can forget your cares and business worries. You can spend lazy, restful days on cool, blue waters. fedan Why not start planning now for a healthful, never-to-be-forgotten vacation? Write for pam- phlet L, which describes in detail the latest models of standardized cruisers. ls Tc Wa The cost of operatingasea- worthy Elco Cruiser is sur- prisingly low. Think of cruising a thousand miles at @ fuel cost of only thirty: twodollars! That has been done time and again in the +1927 PORT ELCO--247 Park Avenue, at 46th Street, New York City--Sales Office and Motor Boat Exhibit — UFE: Published We by Life Pub. Co., 508 (Seg wader act of Mam 2 1879. Printed in U. ve., N. ¥.. N.Y. Subserij Madison A $5.00, Vol. 89, No. 2328. June 16, 1927. Ent'd as 2nd Class Matter, June 8 1883, at New York Post j.8, A. Ent'd as 2nd Class Matter at the Post Ofice Dept. Canada. Copyright Possessions, 1927, Life Pub, Co., in U.S. England and Briti comicbooks.com