Life, 1927-06-16 · page 34 of 34
Life — June 16, 1927 — page 34: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and serialized editorial content** rather than political cartoons. The main text is "Mrs. Pep's Diary," a humorous domestic column describing a wealthy woman's trivial concerns—retrieving an old coat from a shopkeeper, dealing with insurance claims for fire damage, searching for a book, and her husband obsessively organizing handkerchiefs. The satire targets upper-class affectation and the narrator's self-absorbed preoccupations. The advertisements promote 1920s leisure and consumer goods: European car rentals (appealing to wealthy travelers), bunion remedies, and home movie cameras. A cigarette ad offers Johnnie Walker cigarettes at twenty for 20 cents. An ad for "The Gay Nineties" by R.V. Culter references Charles Dana Gibson's famous illustrative style, promoting nostalgia for an earlier era. The overall page reflects Jazz Age consumer culture and the leisure pursuits of the affluent classes that Life magazine's audience would have inhabited.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$51 Fifth Avenue you can rent a small foreign car and drive yourself. We have simplified motor service abroad so that the most inexperienced tourist has no difficulty. You see more than train-held travel- ers—and a different Europe. Time is saved; rooms, etc., are less expensive; you can go or stay‘as you wish regardless of time tables. Write to us for descriptive booklets. European Auto-Map for $1.00 As part of our service, we will mail you a new automap of Europe for $1. (Others cost much more.) If you are going abroad this will prove invalu- able. Write for it. PARTOUT TOURING, INc. Motor Service Abroad New York BUNIONS Quick, ,saferelieffromBunion [ay pain. Prevent shoe pressure, At all drug and shoe stores—33¢ HANAN ESSN EE EES EW) Put one on—the bain is gone! before you buy a home movie camera see AUTOMATIC Mrs. Pep’s Diary (Continued from page 13) when it was over. Well do I recall the covert cloth coats of my flapper- hood which my mother did insist should go over my shepherd's plaid frocks on April days which seemed to me nothing short of tropical, and how I would stop, en route to school or some festivity of my contempo- raries, at the corner shop kept by Mr. Hubb and persuade him to guard the distasteful garment until I returned for it. Mr. Hubb, by the way, is one of the pleasantest mem- ories of my youth, and has the unique distinction of being the first merchant to extend me credit in my own name, starting me thereby on a career of profligacy for which he cannot justifiably be held respon- sible, and trusting me without com- ment from fortnight to fortnight, even at times when my inroads on his stock of chocolates, pickles, van- illa wafers, etc., amounted to as much as a dollar and sixty cents. Ma: The insurance inspector here betimes to investi- 25th gate the damage done by the small conflagration which we did report last weck, and, knowing how all applicants in such cases are sus- pected of chicanery, I did lean backwards in putting a fair estimate on our loss, not even mentioning the fine embroidered dinner napkin which one guest had excitedly em- ployed in extinguishing the flames, with the result that the company may reimburse me to the extent of forty-five dollars, which, though cold comfort for the ruin of a lovely velvet couch cover, is better than naught. Reading in a bookseller’s catalogue how some copies of his novels presented by Hugh Walpole to the Conrads are on the market for fairish sums, I did bethink me that we own a “Story-Teller’s Holi- day” which is reputed to be worth over a hundred dollars, so dashed about the shelves to make sure of it, nor could I find it until I had tele- phoned my ex-maid Virgie, a pro- ceeding which always delights my husband, whose sense of the incon- gruous is tickled by my being forced to communicate with Brooklyn be- fore I can locate my _ overshoes. Dinner en famille, after which Sam was for straightening up his closets and bureau drawers, which he did with such thoroughness that he re- duced his stock of handkerchiefs strictly to those which were elab- orately and expensively mono- grammed, saying, “Now if a magi- cian happens to ask me suddenly for a handkerchief, I needn’t flinch!” Baird Leonard. (USM TERMINAL PRINTING CORPORATION, BRCOKLTR NEW YORK The “Gay Nineties” by R. V. CULTER —a collection of more than seventy-five of these famous drawings now available in book form, with a foreword by CHARLES DANA GIBSON—published by Doubleday, Page § Co. 8 @ Copies of this cheerful book may be obtained by mail order from Lire, 598 Madison Avenue, New York City. The price is $2.50. comicbooks.com