Life, 1927-06-16 · page 33 of 34
Life — June 16, 1927 — page 33: what you’re looking at
What you’re looking at
This page contains **Life's "Alibi Contest,"** a popular reader-participation feature where contestants submit humorous explanations to captioned images. "Alibi Number Twenty-Seven" shows two men in hats sitting with bottles, apparently caught in an awkward situation—the joke being readers must complete the sentence "Well, you see, it's this way..." with a clever excuse. The contest offered $50 for the best answer and $10 prizes for runners-up, limited to 25 words. Submissions went to Life's Manhattan offices, with winners announced in the July 21, 1927 issue. The page also features a **Bottled Carbonated Beverages advertisement** depicting a woman in summer dress ("Slip into High on sultry summer days"), promoting fizzy drinks as refreshment for hot weather. The ad notes these drinks were regionally called "tonics," "soda pop," or "soft drinks" depending on location. Both elements reflect 1920s consumer culture and reader engagement through contests and advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Conditions of the Great Alibi Contest (Please turn to page 11 for other information.) EACc# week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER TWENTY-SEVEN.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, ‘‘Well, you see, it’s this way...." Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. f In the event of a tie, the full < .% amount of the prize will be awarded \ to each of the tying contestants. oT: cy Answers should be typewritten or r ‘S y 5 q clearly written on one side of the | IP INTO : IGH paper. Every single sheet of manu- Vv ‘x script submitted must be plainly i] x marked with the contestant’s name and address. The Judges cannot un- \ dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER marke ani sen cu - i TEST EDITOR, Lire, 598 Mad- 4 tired — hot, ison Avenue, New York City. All and your throat 1s answers to ALIBI NUMBER as eee as sun- TWENTY-SEVEN must reach ; baked Sahara, Lire’s office before 12 noon on June there's nothing that can match the Be mah panonecment oF the spe? tantalizing tang of bottled carbon- jdysiaser, | a ated beverages. These delicious ithe ¢ drinks have the refreshing sparkle The Contest is open to all and is Caressa teed i - SI not limited to subscribers to Lire. Satnpm tor “Rectzer you need to lift ebbing spirits on Members of Live’s staff, and their Gonetse prosen Summer days. They're good and 03 delicious families, are barred from competi- punches, dainty eal good for you! tion. A Hard Day Ahead Tue sidewalk critic had “supervised” the painting of a gold-leaf sign on a ‘ store ‘window. “Well, bud,” he asked, as There's a BOTTLER the painter packed up to depart, “where in your town do we work to-morrow?” Detroit News. eS Tee ee ttled Carbonated Beverages summer.” q ‘These taste-tempting drinks also are known by less formal names .. . tonics in New ee “What will that cost?” sede water in Dusie . . . soda pop in the Mid West . .. sft drinks in the Far West . .. and we all —Louisville Courier-Journal, know the ginger alc. Call chem what you will but drink your fill—they/re good and good for you! comicbooks.com