Life, 1927-06-09 · page 30 of 39
Life — June 9, 1927 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The dominant left side features a **Marlboro Cigarettes advertisement** (Philip Morris & Co.) emphasizing the product's popularity among social leaders and its "heavy foil" wrapping—a marketing appeal to quality and status during the 1920s. The right side contains a **Forhan's toothpaste advertisement** warning against pyorrhea (gum disease), claiming it affects "4 persons out of 5 past 40." This reflects period medical anxieties and the emerging consumer health-product market. The center column lists contemporary book reviews from *Life*'s "Among the New Books" section, covering popular 1920s literature including works by Edith Wharton and James Weldon Johnson. There is **no political cartoon or satire** on this page—it's a standard magazine layout mixing editorial content with paid advertising, typical of *Life*'s format during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Marlboro Cigarettes have found a place of honor in pockets and handbags of leaders in almost every club and community in the Uni- ted States. Always fresh Wrapped in heavy foil. >. S. If you play bridge, let us send you our attractive new Marlboro Bridge Score —mailed free upon request. (Mild as. as May Bee PHILIP MORRIS & Co. Among the New Books Twilight Sleep. By Edith Wharton (Appleton), A novel of modern New York in which the author's brilliant meth- od barely escapes being wasted on some extremely tiresome characters. People Round the Corner. By Thyra Samter Winslow (Knopf). Good short stories. Three Lights from a “Match. By Leonard Nason (Doran). The author of “Chevrons” carries on with his delinea- tions of. soldier _life. Bread and Fire. By Charles Rum- ford Walker (Houghton Mifflin). A fic- tional portrait of post-war America. Street of the Malcontents. By Cyril Hume (Doran). Short stories. Footsteps in the Night. By C. Fraser-Simson (Dutton). You won't put it down until you finish it. On the Slope of Montmartre. By William Wallace Irwin (Stokes). Pa- pers about Paris, with illustrations by Marcel Poncin. Lenz on Contract Bridge. (Simon & Schuster.) Another expert heard from. Hurdy-Gurdy on Olympus. By Ber- ton Braley (Appleton). Light verse. The Glorious Adventure. By Rich- ard Halliburton (Bobbs-Merrill). Vol- ume Two of the author’s own Odyssey. Chains. By Theodore Dreiser (Boni & right). Sixteen lesser novels and Irene Iddesleigh. By Mrs. Amanda M'Kittrick Ros (Boni & Liveright). A reprint of a “precious” book of the Nine- ties which you should not miss. The Bookman Anthology of Verse. (Doran.) Mr. John Farrar’s annual pick of American poetry. “But Yesterday—” By Maud Diver (Dodd, Mead). A novel setting forth the influence of the dead on the living. Working Bullocks. By Katherine Prichard (Viking Press). Australia stuff, Nocturne Militaire. By Elliott White Springs (Doran), Further adven- tures of the roving aviator. The Third Messenger. By Patrick Wynnton (Doran). For mystery story fans. The Brethren of the Axe. By John Somers (Dutton). Ditto. God's Trombones. By James Weldon Johnson (Viking Press). Seven Negro sermons in verse. BLL. Books Received Deep Furrows. By Robert W. Ritchie (Crowell). The Unknown Port. B; Whiting Parmenter (Crowell). Quayle’s Invention. By John Taine (Dutton). Saltacres. By Leslie Reid (Dutton). The Tale of Genji. Part Three Wreath of Cloud. By Lady Mura: (Houghton Mifflin). Falling Seeds. By Elizabeth Cobb Chapman (Doubleday, Page). Science: The False Messiah. By C. FE. Ayres (Bobbs-Merrill), Sword and Candle. By Sidney Her- schel Small (Bobbs-Merrill). Young Enough to Know Better. By Fairfax Downey and Jefferson Mac- hamer (Minton, Balch). In Borneo Jungles. By William 0. Krohn (Bobbs-Merrill). Ulysse and the Sorcerers. Ry Marius-Ary Leblond (Stokes). The Happy Medium. By Vera Wheatley (Dutton). Carry On, Sergeant! By Bruve Bairnsfather (Bobbs-Merrill). By Christine | lose to this enemy When health breaks down and youth vanishes the cause can often be traced to dread Pyorrh Its toll is paid in loss of youth, facial dish ment and such ills as rheumatism, neuritis stomach troubles. . . . A terrible penalty for neg lect that is levied on 4 persons out of 5 past 40 and thousands younger. Never become easy prey to Pyorrhea. You can protect yourself against its attack by practicing a little care, Sce your dentist once every six months and start using Forhan's for the Gums, Be the fortunate one out of five. Keep gums firm and healthy. Keep teeth snowy white and free from acid decay. Use Forhan's, morning and night, every day. Teach your children this habit. They'll like the taste of Forhan’s. Ie is health insurance. At all druggists—in tubes, 35¢ and écc, Formula of R. J. Forban, D. D. S. Forhan Company, New York Forhan's for thegums MORE THAN A TOOTH PASTE -1T CHECKS PYORRHEA Glorious sport with this speedy square stern canoe Ir you want a light, sturdy motor-boat, a boat of unusual speed and greatest economy, get one of these “Old Town” Square Stern Sponson Canoes and equip it with a portable motor. In this jaunty little craft you can fairly shoot across the surface of the water. “Old Town” Square Stern Sponson Canoes are unsurpassed in durability too. Carefully constructed of the finest selected materials and thoroughly reinforced. Free illustrated catalog gives prices and complete jon about sailing canoes, 's for outboard motors, din today. O.1v Town Canor Co. 1737 Middle St, Old Town, Maine. ‘Old Town Canoes” comicbooks.com