Life — June 9, 1927 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

who have one in club in the bag H™ you a favorite club? One that inspires your absolute confidence? Onewith which you know you can always hit the ball fairly? If so, do you know why it is a favorite? Probably be- cause it suits you exactly in weight, balance, and ‘‘feel"’. Which would indicate that the rest of your clubs do mot. This lack of relation is a universal handicap. That is why Spalding originated the idea of making matched Buy a complete set... or (new this year, .. one club at a time NUMBER ONE golf clubs. So that every club in the set would feel like gv a favorite. Spalding has built a set of irons so accurately related that they all feel exactly alike. These irons have an exact relation of lie to lic. Ao caact graduation in the pitches of the blades. The tor- sion and resilience of the shafts are matched. And the relation of balance is so perfect, thata line drawn through the centers of balance of all the clubs parallels the tops of the shafts. See illustration Number One. A similar comparison made with the average set of dubs usually looks like illustration Number Two. Soch accurate relationship gives all the Spalding Irons exactly the same swinging weight—that is, you aa time your swing exactly the same for all of them. Imagine the tremendous advantage of such uniform- Now you can build up a perfectly related set of golf clubs, one ata time, Spalding’s new line—Kro-Flite Related Iron and Wood Clubs —comes in three groups or swinging weights, indexed by cne (.) two (. .) and three (...) dots. Buy one or two clubs in the swinging weight that suits you best. At any time you can buy additional clubs of the same index. The clubs in each group are perfectly related in weight, pitch, lic, balance and feel. Each group consists of a No. 1 iron (driving iron), No. 2 (mid- iron), No. 3 (mid mashie), No. 4 (mashic iron), No. 5 (mashic), and No. 6 (mashie niblick). The Kro-Flite Related Irons are $5.50 each. Kro-Flite Related Woods—Driver, Brassie and Spoon —are $12.50 cach. ity. You do not have to humor each club. You don’t have to bring one club- head through faster than another to compensate for a difference in weight and balance. You do not have to master different swings for different clubs. You can perfect one swing for all of them. Spalding also offers the famous Registered Sets. These are the sets which first gave matched clubs to golfers. The Registered Kro-Flite Set of eight perfectly matched irons is $65. The Reg- istered Kro-Flite Wood Set, twin driver and brassie, is $30. Spoon to match, made to order, is $15. Registered Sets must be bought complete. Prices are slightly higher in Canada. Each of these sets is stamped with a number which is reg- istered with Spalding. Should a club ever be lost or broken, it can be exactly duplicated by sending the set number and club aumber to Spalding. Another advantage—the ‘Sweet Spot" The “Sweet Spot’ is the one spot on the face of the club that gives greatest distance to the ball, and the sweetest feel to the impact. Every golf club has one. It remained for Spalding, however, to so plan the dis- tribution of metal that the “Sweet Spot’ could be located in the same position on every club face. And Spalding bas marked it there for you to see. Wood clubs that match Spalding wood clubs—driver, brassie and spoon—are as, perfectly related as the irons—and that is important too! ? KRO- -FLI E CLUBS IMPORTANT —all Kro-Flite ‘Irons are made cfamild steel which absorbs the shock of each Now instead of transmitting it to your fingers. Tess, the mild steel prevents finger fatigue— that barely perceptible tiring of the finger muscles which prevents accurate control of t approach shots and putts on the last few of a round. cour /, Registered sets— sold in sets only. i Related Clubs— sold one at a time. Have your professional outfit you—cither one at a time with Kro-Flite Related Clubs, or all at once with a Registered Set. Spalding dealers also carry these clubs, and of course all Spalding Stores. a TTT ae AGS. & By FREE—GET THIS GOLF CLUB BOOKLET. It contains information about golf clubs that may be extremely helpful to you—and cer- tainly interesting. Simply request on a postal, “The First Requisite of Championship Golf” and mail to A. G. Sparoino & Bros., 105 Nassau Street, New York City. June 9, 1927. Est'd as 2nd Clase Matter, June 8, 188%, at New York Post LNB: Published Weekly by Life Pub. Co, 508 Madison Ave., N. Y.N. Y, Subscription, $5.00. Vol. 89, No. fareh 1878. Printed i a Scala “Copyright lott Life Pub. Coto U.S. Laglaad and Betish Powenioss, (See ender act of March 3, 1879. Printed in U.S. A. Ent'd as od Class Matter at comicbooks.com