Life, 1927-06-09 · page 2 of 39
Life — June 9, 1927 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Chrysler automobile advertisement**, not political satire. The image shows a 1928 Chrysler Imperial "80" luxury car positioned beneath an ornate Art Deco gate structure with decorative urns and statuary—visual metaphors for wealth and prestige. The ad copy emphasizes the car as "supreme expression of Chrysler Standardized Quality," highlighting its performance (80+ mph, 92 horsepower) and luxurious comfort. The tagline claims it's "as fine as money can build." The artistic composition deliberately evokes aristocratic gatehouse imagery, associating the automobile with upper-class status. This reflects 1920s advertising strategy: positioning cars as status symbols for wealthy consumers. The "Ten body styles, priced from $2495 to $3995" indicates this was a premium product during the prosperous pre-Depression era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WANS HE Chrysler Imperial ““80”—supreme expression of Chrysler Standardized Quality — was designed and built for that market which sets no limit on price. 80 miles and more an hour, 92 horse power with a responsiveness signifying perfect mastery of both; an ease of luxurious riding that makes motoring com- fort take on anew meaning—the genius of Chrysler engineers has combined these results to make a car as fine as money can build. Ten body styles, priced from $2495 to $3995, f. 0. b. Detroit, subject to current Federal excise tax. comicbooks.com