Life, 1927-06-02 · page 9 of 46
Life — June 2, 1927 — page 9: what you’re looking at
What you’re looking at
This page is primarily an advertisement for Hamilton Watches, not satirical content. The ad promotes watches as graduation gifts, emphasizing Hamilton's reputation for accuracy—specifically their "Railroad Accuracy" standard. The upper portion features a photograph of what appears to be a young man and woman, likely representing typical graduates or gift-givers of the era. Below are various Hamilton watch models with prices ranging from $48 to $75. The advertisement's appeal centers on precision and dependability as markers of quality suitable for marking life milestones. The "Railroad Accuracy" branding reflects early 20th-century American values associating mechanical precision with reliability and prestige. This is straightforward commercial messaging rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life kx zraduation give an Accurate Watch There is one gift of which every graduate is inevitably and most justly proud—a handsome watch. A= has beauty, it has elegance, it has lasting value. But a gift-watch must have two further qualities—accuracy and dependability. And these are the distinguishing characteristics of the Hamilton Watch. Ina fine timepiece, accuracy is indeed the prime requisite. It is the outstanding achievement of the Hamilton—the quality which has won for it the name—"The Watch of Railroad Accuracy.” It is, in fact, so accurate that it is preferred by most American railroad men. The Hamilton Watch has an in- herent dependability, too, that justly sets it apart from other watches. If This smart new Hamilton model with iss rigid bow reflects the latest style touch in case design. Green or white filled gold with 17-jewel movement. Price $50 youcould see the watch in the process of making, you would realize why this isso, Each tiniest screw and pivot, ach balance wheel and spring, is fashioned to that minute precision which insures the accuracy and de- pendability of the Hamilton Watch. MAY we not send you our two in- formative booklets, “The Time- keeper,” which illustrates Hamilton Watches at prices from $48 to$ 685, and “The Care of Your Watch”? Address Hamilton Watch Com- pany, 899 Columbia Avenue, Lancaster, Pennsylvania, U. S. A. The Hamilton Master- piece has @ superd 25- jewel movement and is cased in 18k white or green gold with beautiful hand carving. Theraised numerals are of 18k gold. Price $250 The new Hamilton Fill- more has a touch of elaboration through the gracefully chased bow. In white or green filled gold case with 17-jewel movement. Price $50 Hamilton Engraved Watch—in green or white filled gold, $32; or TheWa HAMILTON offers a splendid selection of 17-jewel thin models in cases of white or green filled gold, plain or chased. The prices range from $48 to $57, with a particularly atrractive group at “Railroad Accuracy comicbooks.com