Life, 1927-06-02 · page 33 of 46
Life — June 2, 1927 — page 33: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward automobile advertisement. The illustration titled "à la Campagne" shows a La Salle luxury car parked beneath trees in a rural setting, depicting aspirational leisure. The ad promotes the La Salle as "Cadillac in its finest essence"—positioning it as an affordable entry to Cadillac's prestige. Key selling points include its 25-year track record, V-8 engine, and financing through General Motors Acceptance Corporation (G.M.A.C.), allowing buyers to trade in used cars as down payments. Priced $2,495–$2,685 (substantial for the era), the La Salle targeted middle-to-upper-class consumers seeking luxury without premium Cadillac pricing. The rural idyll imagery emphasizes freedom and elegance—common 1920s–30s automotive marketing appeals to emerging car culture and leisure mobility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ste = of Lopes? OF THE HOUR—YET 25-YEARS PROVED With a quarter~century of quality slightly lesser wheel base than Cadillac, experience behind it, besides being the the La Salle is powered by the 90-de- smartest automobile of the hour, the La gree, ‘V-type, eight-cylinder engine for Salleis Cadillacin its finest essence. Of which Cadillac has long been famous. FOR A SMALL DOWN PAYMENT —with the appraisal value of your used car acceptable as cash—you may possess a La Salle on the liberal term payment plan of the General Motors Acceptance Corporation—the famous G. M. A. C. plan From $2495 to $2685, f. 0. b. Detroit LA SALLE CADILLAC MOTOR CAR COMPANY DETROIT, MICHIGAN + OSHAWA, CANADA Division of General Motors i 27 - MANUFACTURED +¢ COMPLETELY ¢ BY * THE + CADILLAC * MOTOR * CAR + COMPANY * WITHIN 7 ITS * OWN + PLANTS comicbooks.com