Life, 1927-05-26 · page 4 of 39
Life — May 26, 1927 — page 4: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement for Gorham Sterling Silver**. The page features a luxury silverware service piece (a decorative urn or coffee set) shown in the central image, with two smaller photographs below: one of a historical Italian Renaissance coffee service and one of Herbert C. Lloyd, a Gorham Master Craftsman, at work. The ad emphasizes traditional craftsmanship, claiming Gorham's silversmiths work "after the manner of 16th-Century Silversmiths" using only simple hand tools. It positions their sterling silverware products—Tea Sets, Coffee Sets, and Table Ware—as artisanal masterpieces for wealthy consumers. This represents 1927 **luxury marketing** targeting affluent readers of *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LANE 6 Gy WO EH iwi 9 ™ oo \ FTER the manner of the 16thCentury Silversmiths theGorhamMasterCrafts- men shaped this exquisite service from flat sheets of sterling. Aided only by the simplest hand tools, hours of painstaking skill were de- voted to its creation. Such superb work can come only from the most expert hands. It is Lealian Renaissance Coffee Set ‘peal the supreme test of the silversmith: Herbert C. Ueyd, @ Gorkam Master serought by hand for Charles M. Schue ip Gal ay Graftsman for 45 sears, was ont of these A more delightful example of the silver« craftsmanship raised to artistry. whe created the Schwab Coffee St. ware of this period could scarcely be Other Gorham masterpieces are Mr. Lleyd still devotes his skill to the fie peor ef te Beauty of form and to be found at your jeweler’s: Tea decoration of Gerkam Steriing. Sets, Coffee Sets and Table Ware, wrought by the same Gorham Master Craftsmen who created this distin- guished service. GORHAM PROVIDENCE, R. I. NEW YORK,N. Y. ao) Member of the Sterling Silversmith's Guild of America AMERICA'S LEADING SILVERSMITHS FOR OVER 90 YEARS LIFE: Published Weekly by Life Pub. Co., 598 Madison Ave.. N. Y., N. Y. Subscription, $5.00. Vol. 89, No. 2325. May 26, 1927. Ent'd as 2ed Class Matter, June 8, 1883, at New York Pat (Office, under act of March 3, 1879. Printed in U.S. A. Eat'd as 2ad Class Matter at the Post Ofice Dept., Canada. Copyright 1927, Life Pub. Co, in U. S., England and British Possess comicbooks.com