Life, 1927-05-19 · page 6 of 42
Life — May 19, 1927 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes the Mimeograph machine, a then-modern office copying device. The ad's headline claims business success requires "right brains plus right tools"—arguing that thinking alone isn't enough; companies need efficient equipment. The text emphasizes the mimeograph's practical value: it rapidly produces thousands of printed documents (letters, bulletins, diagrams) cheaply and with minimal effort. The two testimonial boxes from A. B. Dick Company (the manufacturer) cite their service locations and claim the machine is essential for modern business advancement. The ornate decorative border and the mechanical illustration at top are typical of early 20th-century advertising design. This is straightforward product promotion rather than commentary or humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sa Stout growth in business depends upon right brains plus right tools Clear thinking alone won’t do the big job. In this Co highly competitive day the most efficient equipment obtainable is a necessary factor in success. Thousands of institutions throughout the world, and particularly in America, are absolutely dependent upon the Mimeograph for the success of many important activities. Its ability to turn out tens(— qa, | Service We maintain direct branches of our main factory in New York, Boston, Philadelphia, Washington, Cin- cinnau, Indianapolis, Pittsburgh, Detroit, St. Louis and Kansas City. And usually the best office equipment store in other cities sells Mim- eographs and always has supplies in stock. A. B. Dick Company Chicago $$$} of thousands of well printed form letters, bulletins, dia- grams, etc., in the course of the day’s work, with little trouble, and scarcely any ex- pense, has made this “speed device” a really important tool in modern advancement. You can’t possibly | know of the many im- | portant waysinwhich | | T the Mimeograph can | WN serve you until you have learned a few in- | teresting facts concern: | ing the Mimeograph \ of today. Let us send | you an interesting | booklet on this subject. | for A request will bring it | s to you without obligation. | A. B. Dick Company | comicbooks.com