Life, 1927-05-19 · page 5 of 42
Life — May 19, 1927 — page 5: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page** but rather a **automobile advertisement** for the Nash Light Six Sedan, disguised as editorial content in Life magazine. The image shows a 1920s car positioned in a scenic rural landscape with a farmhouse, emphasizing the vehicle's suitability for countryside travel. The ad's headline—"A Low Price for Such Luxury"—targets middle-class buyers by claiming exceptional value under $1000. The copy highlights technical features (6-cylinder engine, advanced braking system, quality finishes) to justify the price point. This represents early automotive advertising strategy: positioning affordable cars as luxury items for aspirational consumers. This reflects 1920s American consumer culture when car ownership was becoming accessible to the middle class, not just the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Low Price for Such Luxury Before you buy any car at less than $1000 glance over and into this Nash Light Six Sedan. And be sure to drive it! Itis a Six, not a Four, and a Six with 7-bear- ings, the world’s smoothest type. And most aggressive, as well. Watch this Nash step ahead when the traffic starts. This car has the finest type of 4-wheel brakes in all the world. Front wheel brakes internal expanding—rear wheel brakes external contracting — two-way action for greater efficiency and safety. And nowhere else will such a low price buy Preturing the Light Six Se so much quality in finish and fittings. There are Double Beam Headlights; Air cleaner; Oil filter; Gasoline filter; Alemite High Pressure Chassis lubrication; Automatic windshield wiper; Rear vision mirror; and 5 Budd Michelin Steel Disc Wheels. Instruments, including a gasoline gauge, are grouped in an attractive panel on the dash. All these are features you need for safety,comfortand satisfactory performance. You always will be proud of your good judgment—your satisfaction will never end —when you buya Nash! fan comicbooks.com