Life, 1927-05-19 · page 39 of 42
Life — May 19, 1927 — page 39: what you’re looking at
What you’re looking at
This page is primarily a **hotel advertisement**, not political satire or a cartoon. It promotes Banff Springs Hotel in the Canadian Rockies. The text uses vivid descriptive language to convey the overwhelming scale of the mountain landscape—peaks described as "ten-thousand-foot giants," forests, and waterfalls. The rhetorical device compares human visitors to "ants" and "pigmies" against the landscape, emphasizing nature's grandeur. The advertisement emphasizes leisure activities (golf, boating, swimming, dancing) available to wealthy tourists, positioning the hotel as a destination where guests can experience both the "tremendous" wilderness and comfortable modern amenities. The phrase "tremendous" anchors the sales pitch—visitors will finally understand what the word truly means upon seeing these vistas. The extensive list of North American office locations indicates this was a major national advertising campaign by the Canadian Pacific Railway's hotel division, targeting affluent American travelers seeking prestige vacation experiences during the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Artanta: 49 North Forsyth St. Boston: 405 Boylston St. Burrato: 160 Pearl Se. HE eye cannot measure it all at once. Your gaze sweeps out and far...there are peaks, a mossy mat of greenery, a foaming watercourse, a rough intervale, more peaks Your eye returns to the hotel promenade. The people are ants! The horses, pigmies! The huge hotel dwarfed to a nursery toy! For the first time, you realize what the word ‘‘tremendous means. You comprehend the size, the majesty of that magnifi cent canvas spread out before Life you. Those peaks are ten-thou- sand-foot giants. That mossy mat is a forest of towering pinc. That watercourse is the thunder- ing torrent of the Bow. That tum- bled intervale is a day's hard ride. That snow-capped range is the back drop of all creation. Yes, all this you sce from Banff Springs Hotel. You ride out into it at will. You golf in the midst of its glory. You wake to its rosy dawns, you eat beside its full sun- Banff Springs Hotel in the Canadian Rockies Cuicaco: 71 E. Jackson To say “TREMENDOUS” see Banff! shine, you sit out dances while the moon floods its peaks with cold fire. Open May 15. 450 rooms. Boat- ing, swimming, sulphur baths tennis, golf, motoring, trail- riding, Indian celebrations and the most tremen- Plan for a long stay—so much to see, so much mountaineering, dous view on the continent to do. Interested service from your own agent or any Ca- nadian Pacific office listed below, or write to Banff Springs Hotel, Banff, Canada. Blvd. Cixcinart: 201 Disie Terminal Blig. Cre mes) LAND: Dernorr: 1231 Washington Blvd. Kansas Crrv: 601 Railway Exchange Bldg. Los Axcetes: 621 So. Grand Ave. Mixxrarotts: 611 Second ic: Madison Ave. at 44th St. Portaecenia: Locust St. at 15th. Prrrssuncm: 338 Sixth Ave. Poartano: $5 Third St. Saw Francisco: 675 Market St Sr. Lovts: 420 Locust Se. Searrue: 1320 Fourth Ave. Tacoma: 1113 Pacific Ave. Wasmincron: 905 15th Se, N.W 1010 Chester Ave. Ave. So, New comicbooks.com