Life, 1927-05-19 · page 38 of 42
Life — May 19, 1927 — page 38: what you’re looking at
What you’re looking at
This page contains **advertising and humor columns**, not political cartoons. The main feature is a **Spalding Golf Balls advertisement** (center-left), employing British upper-class stereotypes for comedic effect. Two gentlemen in golf attire speak in exaggerated British dialect ("priceless old game, Colonel," "Topping, Damme"), mocking the pro-British affectations of American golfers. The ad emphasizes that Spalding balls dominated tournaments (26 of 28 major championships in 1926), positioning American-made products as superior despite British pretension. The right column contains **three humor pieces** unrelated to the ad: 1. **"Dumb Dora's Lament"** — A woman laments losing social status because witty women now must answer trivia questions (referencing "Ask Me Another," a popular game show), rather than relying solely on charm and flirtation. 2. **"The Only Way"** — A short joke about an engaged couple's differing views on economizing. 3. **"Desperate Measures"** — A brief anecdote about firing a cook to discourage guests. The satire targets changing social dynamics (women's education) and marriage economics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
f. y+: FOR GOLFERS +N WITH A PRO-BRITISH COMPLEX } WITH A PRO-BRITISH COMPLEX iJ =a > > 7, 5 “How's the priceless old game, Colonel?”* “Topping, Damme, Topping!” SPALDING GOLF BALLS IN ENGLAND? WELL RATHER! UITE right, old thing — Spalding Golf Balls are tre- mendously popular in Britain. - Dropping into the merry old French, one might say that among British golfers, they are quite the dernier cri, quite! There’s nothing so frightfully, awfully peculiar about that either. For years and years, these clever little Spalding-made spheroids have been the favorites of the champions —both amateurs and professionals. And those Johnnies are in the know, so to speak. They know their marmalade. Fancy—during the past decade, Spalding Golf Balls have won three times as many major championships —National and International—as all other makes of balls put to- gether. Astounding, what? One would really suspect that Spalding has the knack of building better balls. Pop into your profes- sional's or favorite sporting goods shop, and get one to try. Any ball made by Spalding you'll like, no end—really! WON 26 OUT OF 28 MAJOR TOURNAMENTS IN 1926, INCLUDING British Open United States Open United States Amateur SPALDING GOLF BALLS eel © 1977, A.G. 8. & B, 103 NASSAU STREET NEW YORK, N.Y. Dumb Dora’s Lament LAT night at Mame’s sat a jovial, hearty Spinster deficient in Sister Glyn’, “Te? Who (and this hurts) was the Life of the Party— Gosh, but that wench wonderful hit! I pulled the wise-cracks that always had got ’em, Used my dependable, sweet baby stare, Charlestoned and showed ‘em the latest Black Bottom— All that my parlor tricks got was the air! I that no gentleman ever had passed by, I who've had millionaires down on their knees Find that at parties I now am out- classed by Dames who can answer such ques- tions as these: made a “What do we mean when we speak of al r? Name seven planets, exclusive of Mars. Where are Sumatra, Siam, Mada- gascar? How many mil the stars? There I sat, tearful, a tortured, tor- mented Dumb-belle whose cheeks burned with terrible shame; Gee, I could mangle the guy who in- vented Ask Me Another, that horrible game... . is the earth from What's that you say? tainly can, sir! Not good at questions? For cryin’ out loud! Questions that this little lady can answer Ain't ever asked in the midst of a crowd! Arthur L. Lippmann. Well, I cer- The Only Way A youxe man proposed to a girl and was accepted. After their first tender transports were over they fell into seri- ous talk. “Now that we are engaged,” said the girl, “we must begin to economize. Promise me, darling, that you won't do anything you can't afford.” The young man laughed grimly. *If I promised you that,” he said, “I'd have to break off our engagement.” —Pittsburgh Chronicle-Telegraph. Desperate Measures “Wary did you get rid of that splendid cook of yours?” “It was the only way wo get our guests to go home.”—London Evening News. comicbooks.com