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Life, 1927-05-19 · page 36 of 42

Life — May 19, 1927 — page 36: what you’re looking at

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Life — May 19, 1927 — page 36: Life, 1927-05-19

What you’re looking at

This page is primarily **advertising and contest information**, not political satire. The main content features: 1. **Redwood Empire tourism advertisement** — promoting California's giant redwoods as a summer travel destination, emphasizing their age (3,000 years old) and size (350 feet high). 2. **"Alibi Contest"** — Life's weekly humor contest where readers submit clever 25-word endings to the phrase "Well, you see, it's this way...." Winners receive $50 (first prize) or $10 (runner-up prizes). Entries due by June 2, 1927. 3. **Glo-Co hair dressing advertisement** — promoting a grooming product to eliminate "mussy" hair, dandruff, and messy styling ("roaching and bunching"). The ad reflects 1920s men's grooming standards emphasizing neat, controlled appearance. 4. **Bridge game instructions** and **Corns/Zino-pads advertisements** — typical period product placements. The page reflects 1920s consumer culture and advertising conventions rather than political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life Come where the efoisun Seas ps OUR Redwood isles: ND YOUR summer-travel story will be the best ofall!. . . In your own car—by rail—by stage, as you please, include this great tour of California’s Redwood Empire, reach- ing from San Francisco north to Grants Pass, and Portland, Oregon, through 97% of all the Redwoodsin the world! For ahundred miles or more, you’ ll be actually inthe shade of these 3,000- year-old giants—often 350 feet high, 25 feet in diameter. You'll see, also, rugged coastline, natural steam gey- sers, a petrified forest, Clear Lake and Blue Lakes; lagoons, old Missions, the famous Oregon Caves—all on this one great trip, a part of your west- ern tour. And you'll see a hundred lovely places where you'd like tomake apermanent home. Hundreds of good hotels, resorts and camp grounds are all along the route, Write for folders—or just come ahead! We will supply you full infor- mation when you arrive. Bring golf clubs—fishing tackle! Let us mail you these folders if you have time, but don’t wait for them! ° 9 REDWOOD EMPIRE Conditions of the Great Alibi Contest (Please turn to page 18 for other information.) Ack week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER TWENTY-THREE.” The first prize of $50.00 will be awarded each weck to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, “Well, you see, it’s this way....” Five second prizes of $10.00 ¢ ach will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lirr. There is no limit to the number of answers to cach Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address, The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER TWENTY-THREE should be so marked, and sent to ALIBI CON- TEST EDITOR, Lire, 598 Madi- son Avenuc, New York C All to ALIBI NUMBER NTY-THREE must reach office before 12 noon on June + Announcement of the win- ners will be made in the issue of June 23, 1927 The Contest is open to all and is not limited to subscribers to L. Members of Lirr’s staff, and their families, are barred from competi- ll be three of the ADVANCE NUMBER will be out next week, with a dadaistic cover by F. G. COOPER, and all the latest angles on the future. Don’t miss it! I NDAADAAANA No more mussy-manes! Tne order of the day in business or social life is a trim, clean contour for the head. Roaching and bunching, thin wisps, straggling scalp-locks and cow-licks—simply won't do. The man who uses Glo-Co is never troubled by such things. He uses Glo-Co every morning—he knows it's as important as shave or shower. Glo-Co not only keeps the hair prop- erly in place all day—it goes after dandruff too. Use Glo-Co Shampoo also—your doctor would recommend it. If you can’t get Glo-Co prepara- tions at your favorite drug store, barber shop, or department store, send $1 for a full-size package of each product. Address: Glo-Co Company, Dept. F-5, 6511 McKinley Ave. Los Angeles, Calif. GLO-CO LIQUID HAIR DRESSING marked the Chicago florist who w ing shop with another from out of town; “four gangsters’ funerals and Mother's Day."—Detroit News. HOW _ TO BID BRIDGE wax: Teeth? For the beginner as well as the advanced player. New simple method. Guiding chart systematically informs correct bidding and order of play, with set of containers for cards. Entertaining and_ instructive. | Mail dollar bill for four sets—1 ale) Hahn—448 Wrigley Bldg. Cc 0 safe RNS from painful corns or tender toes and pressure of tight shoes Dr Scholl's comicbooks.com