Life, 1927-05-19 · page 35 of 42
Life — May 19, 1927 — page 35: what you’re looking at
What you’re looking at
This is primarily a **Cadillac LaSalle automobile advertisement**, not political satire. The illustration depicts a luxurious 1920s open-air automobile at an airfield in London ("Pour Londres"), with well-dressed passengers and onlookers, overseen by a flying aircraft marked "G-EBBI." The ad's rhetorical strategy contrasts novelty with tradition: the LaSalle is "as new as the morning's sun" yet backed by Cadillac's "twenty-five years of reputation." The exotic London airfield setting conveys sophistication and modern luxury for a wealthy American audience. The airplane detail appears designed to emphasize cutting-edge technology and cosmopolitan aspirations—suggesting the car appeals to those who travel internationally and appreciate aviation-age innovation. There is no discernible political cartoon or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N surpassing smartness and in brilliancy of performance, the LaSalle 1s as new as the morning’ s sun—but in its assur ance of fine and unfailing service it is as old as Cadillac’s own twenty-five years of reputation and responsibility The La Salle is the fortunate beneficiary of those engineering principles and precise practices which Cadillac, during the last fourteen years, has continuously refined and improved in manufacturing 250,000 eight-cylinder, go-degree, V-type motor cars From $2495 to $2685—f. 0. b. Detroit CADILLAC MOTOR CAR COMPANY DIVISION OF GENERAL MOTORS CORPORATION DETROIT, MICHIGAN OSHAWA, CANADA Speer erent 2 Sa ———— > MANUFACTURED ¢ COMPLETELY * BY *THE *CADILLAC * MOTOR * CAR * COMPANY * WITHIN ¢1TS *OWN * PLANTS comicbooks.com