Life, 1927-05-12 · page 38 of 43
Life — May 12, 1927 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information**, not political satire. The dominant content includes: **The Alibi Contest**: Life magazine runs a weekly creative-writing competition where readers submit humorous conclusions to image captions ("Well, you see, it's this way..."). First prize is $50; entries limited to 25 words. Winners announced in future issues. **Advertisements**: - **Marlboro Cigarettes** (left): Marketed as affordable (20¢) and prestigious—found in "pockets and handbags of leaders in almost every club." - **Champion Tee-Holder** (center): A belt accessory for golfers to hold tees. - **Clark's Famous Cruises** (bottom right): Luxury cruise packages to Norway and the Mediterranean. There are also brief humorous quotes about college degrees and a motorist's implausible speeding excuse—typical filler humor for the era. The page reflects 1920s consumer culture and leisure activities rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life } 20 for 20c ” In Canada 20 for 35¢ ate hl ey Marlboro Cigarettes have found a place of honor in pockets and handbags of leaders in almost every club and community in the Uni- ted States. Always fresh Wrapped in heavy foil. P.S. If you play bridge, let us send you our attractive new Marlboro Bridge Score —mailed free upon request. WAREBORG Created by PHILIP MORRIS & Co. L2 In Conditions of the Great Alibi Contest (Please turn to page 13 for other information.) RAce week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER TWENTY-TWO.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, “Well, you see, it’s this way...."" Five second prizes of $10.00 each will be awarded to the must not exceed twe five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to cach Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tic, the full amount of the prize will be awarded to cach of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER TWENTY-TWO should be so marked, and sent to ALIBI CON- TEST EDITOR, Lire, 598 Mad- ison Avenue, New York City. All answers to ALIBI NUMBER TWENTY-TWO must reach Lire’s office before 12 noon on May 1927. Announcement of the win- ners will be made in the issue of June 16, 192 The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their familics, are barred from competi- tion. Knowledge and Power “Waar good is a college degree? “Why, with a degree and a million dol- lars a man is a success.” —Notre Dame Juggler. A mortonisr, recently stopped by the police for speeding, said he had an ap- pointment with his dentist. It sounds like a very improbable story. —Humorist (London). CHAMPION REDDY TEE-HOLDER will improve your game Don’t search for tees. Keep them handy with the newest golf accessory—Champion Tee- Holder. Slips on your belt. Patented shape holdstees tightly. Neat appearance, Attractively made of genuine cow-hide leather. Three colors: Tan, Russet, Black. Holds all makes of tees. Price 50c. each com- plete with 6 tees. Professionals recommend Champion Tee- Holders. Sold by leading dealers. Ask for them by name. If yours cannot supply you write us. CHAMPION BELT MFG. CO., Inc. 36 East 20th Street, New York City Authorized by The Nieblo Mfg. Co., Inc. Nor so long ago a thousand editorial [ were Wha is now in the midst of.—Detroit News. itten entitled, “After Lenin- Clark’s Famous Cruises By sumptuous, new, oil-burning ( specially chartered, run like private Limited membership and rates hotels, guides, drives, fees. Stop-over ia Europe for spring and’summer seasons. NORWAY «», July 2, S.S, “LANCASTRIA," to $1300. Like last summer’s great cruise suc- da), Tangier, Algiers, Italy, Ri Sweden, Norway Fjords, Edinburgh, Trossa (Paris, London), Berlin, ROUND THE WORLD Jan. 16 (8th cruise), over 4 months, $1280 $3000, S.S. “CALEDONIA,” westward, ¥3 Havana, Panama Canal, Los Angeles, Hil, Honolulu, 19 days Japan’ and China; optiosal 17 days’ India, Burma, Cairo, Jerusalem, Athens, Naples, Riviera, Havre (Paris). t MEDITERRANEAN Jan, 25 (24th cruise), 65 days, $600 to $1700, SS. “TRANSYLVANIA,” featuring Spaia, 15 days Palestine and Egypt, Tunis, Athe Constantinople, Rome, Riviera, Havre (Pars). FRANK C. CLARK, Times Bldg., N. Y- Originator of World cruises. Established thirty-two years. It must be What that Russis com: strai civil nal tion two “vi comicbooks.com