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Life, 1927-05-12 · page 36 of 43

Life — May 12, 1927 — page 36: what you’re looking at

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Life — May 12, 1927 — page 36: Life, 1927-05-12

What you’re looking at

This page is primarily **advertising and book reviews**, not political satire. The dominant left-side advertisement promotes **Santa Fe Railway excursions** to western American destinations (California, Colorado, Arizona, Grand Canyon, dude ranches). The stylized illustration of a silhouetted figure suggests adventure and tourism. The center column reviews contemporary books from the 1920s, including works by Michael Arlen, Eugene O'Neill, and William Faulkner—typical literary fare of the era. The right side advertises **Pathex**, an early amateur motion-picture camera and projector system, encouraging readers to "direct your own movie plays"—reflecting 1920s enthusiasm for emerging home-film technology. Below is an advertisement for **Resinol**, a medical/pharmaceutical product for treating sores and inflammations, and **Cortez Cigars** ("made at Key West"). The page reflects commercial Life magazine content: travel promotion, book criticism, and consumer products targeting middle-class readers interested in leisure, culture, and modern conveniences.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Ta the fay ‘west — California Seashore, Mountains and the Big Trees —Colorado— New Mexico and Arizona Rockies —Grand Canyon —Dude Ranches —Indian-detour sees Cursions this summer { Mr. W. J. Black, Pass. Traf. Mar. Banta Fe Sys, Lines ¢ 1179 Railway Exchange, Chicago ‘ free Santa Fe Booklets “‘Caitfor- Indians | Life Among the New Books Young Men in Love. By Michael Arlen (Doran). A long silence broken at last with a story of modern London in which the people are not so charming as usual, and the style indicates that Mr. Arlen unfortunately took his severest critics seriously. Interesting withal. Cleopatra’s Private Diary. By Henry Thomas (Stratford). Reducing a great lady to the psychology and vocabu- lary of a gold-digger. ‘Are You Intelligent? (Harper.) You are if you rate between forty-five and seventy-four on these seven tests taken from Yale's department, of applied psychology. Lukundoo, and Other Stories. By Edward Lucas White (Doran). Hair- raising thrillers. The New Medical Follies. ris Fishbein, M. D. (Boni & A brisk and fascinating inve: the beauty shop industry, the weight re- duction craze, rejuvenation, ete. The Girl from Rector’s. By George Rector (Doubleday, Page). The glam- ourous story of New York's gayest res- taurant recounted by the son of its pro- prietor. The Almost Perfect State. By Don Marquis (Doubleday, Page). The popu- lar ex-columnist sets down a few of his own ideas of Utopia. Rogues and Vagabonds. By Comp- ton Mackenzie (Doran). Characteristic English middle-class romance. The Triumph of Youth. By Jacob Wassermann (Boni & Liveright). The tragic story of a poetic boy against a sectional background of the Thirt ars’ War. The Financier. By Theodore Dreiser (Boni & Liveright). An abridged version of the 1912 edition. Marco Millions. By Eugene O'Neill (Boni & Liveright). The first long play by this author to be published before pro- duction, The Old Countess. By Anne Doug- las Sedgwick (Houghton Mifflin), An- other portrayal of delicately balanced human relationships. By W. B. Maxwell Bevan Yorke. (Doubleday, Page). Fictional evidence that fools do more harm in the world than knaves. A Fiddle for Eighteen Pence. By Sybil Ryall (Doran). What happened to a young business woman who absent- mindedly ordered a thousand cases of truffles instead of ten. Mosquitoes. By William Faulkner (Boni & L ight). The story of a yachting party which the jacket affirms to be reminiscent of “South Wind.” Passing the Love of Women. By Joseph White (Bobbs-Merrill). A tale of two brothers written in the form of a journal by one of them to his wife. The Admiral and Others. By Peggy Temple (Dutton). A twelve-year-old girl wrote it, and the jacket says it is a London sensation, which strengthens my conviction concerning how little it takes to set Mayfair by the ears. Half-Gods. By Murray Sheehan (Dutton). A combination of realism and symbolism which lands a centaur in the midst of some bigoted small-town folk. Bill Myron. By Dean Fales (Dut- jon)e The rise and fall of a two-fisted hero. The Dark Fire. By Elinor Mordaunt (Century). The conflict between a white woman and a dark one for the possession of a man’s soul and body. pir: —you can do it with the complete Pathex Outfit—perfect pictures at | the lowest price of all! Shoot your scenes, write your titles— Pathex develops all your films free— then proudly show them to your fam. ily and friends with the Pathex Motor Driven Projector. From the vast Pathex Library you can also show pictures of every de- scription with your Pathex Projector, And Pathex is safe—because all Path- ex film is non-inflammable. PATHEX, Inc. 35 West 45th Street New York, N. Y, Demonstration at Your Dealer's or Write Direct to Us for IMlus- trated Booklet. AUTOMATIC - MOTION PICTURE CAMERA AND PROJECTOR ‘When ail else fails, end your suffering witt the Heefner Arch Support No Metal Fully patented. It re-aderts the entire foot. Write tor free book and statemens from doctors and veers. Co. 001 M_ETaytor Bidg. LoalsvillaSy STUER URES Resinol EN OF BRAINS 1GARS WEST— '-MADE AT KEY comicbooks.com