Life — May 12, 1927 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ees IC Spalding discovered that mild steel banishes finger fatigue So the heads of the worlds most accurately matched golf irons are made of this superior metaL STEEL clubhead hits a golf ball with a terrific impact. Where does the shock of the blow go? Spalding has discovered that it depends largely upon the kind of steel used. Brittle stecl resists the blow—transmitting the shock to your fingers. A succession of such blows often causes finger fatigue—that barely per- ceptible tiring of the finger muscles, which, by the end of a round, can affect the accuracy of your short game. Mild steel absorbs the shock of the blow. Your fingers are relieved of the strain—a desirable condition in all your golf, a vitally important one ia tournament play. That is why the heads of all Spalding “Irons” are made of mild steel. You notice the difference in the sweeter feel of the impact as the mild- steel clubhead hits the ball. Mild steel makes the ‘Sweet Spot’’ sweeter still The “Sweet Spot"’ is the one spot on the club face that gives greatest distance to the ball, and the sweetest feel to the shot. Every golf club has a “Sweet Spot."* But it was Spalding who found that by planning the distribution of metal, it could be located in the same position on every club face. And Spalding has marked it there for you to see. (2 It was Spalding also who originated the idea of having golf clubs match cach other. Spalding clubs are so perfectly related in balance and weight that they all fee? exactly alike. You can time your swing the same for all of them. If you have analyzed the play of champions, you know that such taiformity is the secret of great golf. Spalding has put this uniformity into the clubs themselves. These clubs have an exact relation of lie to lic. An exact graduation in the pitches of the blades. Even the torsion and resilience of the shafts is matched. Your wood clubs should match too You can buy Spalding wood clubs which are as accurately related as the Spalding irons. It is important that this relation exist, too! Own a matched set .. Buy it complete or one club at a time you can now build up a perfectly related set of golf clubs, one by one if you wish. Spalding’s new Kro- Flite Related Irons are sold one at a time, There are three groups, or swinging weights, to choose from—indexed by one (.) two (. .) and three (. . -) dots. The irons in each group are accurately related in pitch, lie, balance and feel. Buy one or two clubs in the swinging weight that suits you best. Add to them at any time by selecting additional clubs of the same index. Each group includes a No. 1 iron (driving iron), No. 2 (mid-iron), No. 3 (mid mashic), Na. 4 (mashie iron), No. 5 (mashic), and No. 6 (mashie niblick).The Kro-Flite Re- lated Irons are $6.50 cach. Kro-Flite Related Woods— Driver, Brassic and Spoon—are $12.50 each. Spalding also offers the famous Registered Sets. These are ders first brought the matched club idea to golfers. ‘ight perfectly matched irons comprise the Registered Ka Flite Set, at $65. The Kro-Flite Registered Wood Set consists of twin driver and brassic, at $30. Spoon to match, saat to order, is $15. Registered Sets must be bought com- plete. Ask your professional to outfit you—cither one at a time with Kro-Flite Related Clubs, or all at once with a Reg- istered Set. Spalding dealers also carry these clubs, and of course all Spalding Stores. FREE—A GOLF CLUB BOOKLET that gives you a lot of information about clubs that you can apply to your owa game. Simply request on a postal, “The First Requisite of Championship Golf’ and mail to A. G. Spacotno & Baos., 105 Nassau Street, New York City, 0 127,A.G. 5. & Be GOLF CLUBS Registered sets— sold in sets only. Related Clubs— sold one at a time, Ar tue err is shown an average set of golf clubs. The dotted line them. Your swing and timing for cach club would be a trifle different. connects the centers of balance. There is little relation between I Ar tue rior are six Spalding clubs. Note that they are so ac- 1 einratf related that a line drawn through the centers of balance is paralle! the tops of the shafts. The clubs en feel exactly alike. The swing and timing is the same for every one of — comicbooks.com