Life, 1927-05-05 · page 5 of 46
Life — May 5, 1927 — page 5: what you’re looking at
What you’re looking at
This page contains **advertising, not political satire or comics**. It's a vintage advertisement for the Royal Portable Typewriter from the Royal Typewriter Company, located at 316 Broadway, New York. The ad emphasizes the machine's modern lightweight design (9.5 pounds) and portability, marketed toward "every man of affairs, every traveler, every housewife, every student." The photograph shows the typewriter alongside books and a decorative lamp, suggesting it's a sophisticated tool for personal and professional writing. The "Special Features" box lists practical attributes: visibility, keyboard design, paper capacity, ribbon reverse, spacing accuracy, and dust protection. The tagline "it is built to last a lifetime" appeals to durability and value—typical sales rhetoric of the era. This is straightforward product marketing, not satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PORTABLE A,\L tYPEwRITER ek OST modern of light- problem for every man of affairs, weight typewriters. every traveler, every housewife, Weighs only nine and a half — everystudent—everybody wants one. pounds—has all the conveniences The Royal Portable has an of the large standard typewriter. cquipment of special features that Equipped with a handsome carrying Special Features case of fabrikoid, Peefect visibility of writing. Standard four-bank keyboard. mounted ona base- Unusual speed and responsive: board that Zives it Extra wide paper capacity and firm support, the dhupaaiie ribbon reverse Royal Portable is at ‘Two-color ribbon. . Accurate back spacer. home and on the job Margin stops—margin release Dust protection over all anywhere — it solves working points. the personal writing | | | make it unique. It was created by vet- eran craftsmen who have made the Royal Standard Typewriter in dernand and pre- ferred the world over — it is built to last a lifetime. ROYAL TYPEWRITER COMPANY, Inc. \Y 316 Broadway, New York L comicbooks.com